DO Look at the Comments: Unlocking Brand Awareness on TikTok and Instagram

The latest marketing strategy turning heads on TikTok and Instagram isn’t just about what you post — it’s about how you engage. Presented by social media expert Mallory Nees of Reverb, this session showed how brands were using the comments section as a powerful tool to boost visibility, drive engagement and spark viral conversations. Attendees discovered how to craft high‑impact, on‑brand replies that resonated with audiences, leverage social proof to build trust and create a sense of community through authentic interaction. The session also explored real‑world case studies of viral success driven by smart comment strategies, along with tools and workflows that made it easier to monitor and respond at scale. For anyone ready to rethink how their brand showed up in social conversation, this session delivered exactly that.