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Chuck Perl and his childhood friend, Steven Bender, formed Ambico Incorporated in 1967 to supply music stores with a line of products and accessories. Their first big success came with guitar straps, in fact it was Ambico that supplied several guitar makers and wholesalers in the United State with colorful and creative straps on the heels of the British Invasion. Their products later included Camber Cymbals and a rack sales system that was sold to many record stores in the 1970s and 80s. Today Chuck is a noted entrepreneur who provides classes and encouragement to young businessman and women around the world.