Steve Prisco has been active in music since he was 14 years old playing trumpet for the school band program. He studied graphic design and worked on the early computer desk top publishing programs for creating advertisements. In 1989, Steve began working for Sam Ash Music. He worked closely with Paul Ash, who was heading the company’s ads and catalog efforts at the time. Since then, Steve has expanded the scope of the company's marketing to include Internet and social media ads as well as printed catalogs.