Mobile marketing continues to expand (predicted to be a $30 billion industry by 2015!), yet many brands and retailers of all sizes still have not embraced it. Essential resources like time, skillset and finances are often to blame. With some tips on best-practice concepts and using top tools, your business can start implementing this powerful marketing channel now. Angelo Biasi, NYU Instructor of Mobile Marketing, will focus on mobile marketing strategy and execution key concepts, as well as three best-in-class mobile marketing tools that are efficiently priced or free, and require little to no skillset to implement within minutes.