The Loudspeaker System Showcase to Debut at The 2019 NAMM Show

- New event to highlight leading loudspeaker systems, integrator, in arena format-


Release Date

Thu, 09/13/2018

At The 2019 NAMM Show, the global gathering of musical instruments, pro audio, and event technology industries, top audio manufacturers will present a showcase of line array and loudspeaker technologies in a new Show feature, the Loudspeaker System Showcase. Held Thursday – Saturday at the annual Show (January 24-27, 2019) and under the guidance of the team from Live Sound International magazine, the systems showcase will take place inside the Anaheim Convention Center arena, giving participants the opportunity to demonstrate both their flown and portable systems in a real-world setting to a mix of industry professionals.

"The Showcase presents a unique, controlled environment demonstration designed to provide side-by-side listening opportunities for evaluating leading loudspeaker systems from around the pro audio industry, in addition to getting further technical details and pricing information from qualified representatives of each company," states Kevin McPherson, executive publisher of Live Sound International. "We're really pleased to be partnering with NAMM to offer this valuable opportunity to Show attendees."

In total, thirteen participating companies will have the opportunity to showcase both their flown and portable systems as part of the Showcase. Participating companies include Alcons Audio, BASSBOSS, Crest Audio, dbTechnologies, Martin Audio, RCF, TW Audio, Verity Audio, VOID Acoustics and Yorkville. 

For Lee Stein, Vice President of Martin Audio, the decision to participate was underscored by market opportunity: “North America continues to be a strong and growing market for Martin Audio and we’ve seen the progress made by NAMM. We feel the show can bring a target market that may not be present and available at other shows and so gives us another important opportunity to showcase our products and brand."

“Experiencing the evolution of NAMM last year with the integration of pro audio and live sound products, we saw an exciting new dimension at the show,” said Tarik Solangi, Vice President of Sales & Marketing, RCF USA. “RCF is a prime example of a manufacturer that reaches both the retail and pro audio markets….and adding the Loudspeaker Systems Showcase this year offers us an excellent opportunity for RCF to demonstrate a production product to a retail market. We’re delighted to participate.”

The Loudspeaker System Showcase will run twice daily, Thursday – Saturday, featuring a music track as selected by a popular vote of participating companies and hosted by a neutral industry expert. NAMM Show attendees can also engage with the companies in their respected spaces in the Showcase to trial portable systems.

In between the scheduled line array demonstrations, systems integrator 4Wall will host a new, experiential display, highlighting the latest in gear and technology from the company’s extensive list of distribution partners, through a series of lighting demonstrations within the arena. 4Wall will also provide video walls as well as the infrastructure to power the Loudspeaker System Showcase.

The 2019 NAMM Show returns to Anaheim, California Thursday, January 24 – Sunday, January 27. The annual global gathering of the musical instruments, pro audio, and event technology industries will be on display across the NAMM Campus at the Anaheim Convention Center. Registration is now open at  

Additional details regarding the Loudspeaker Systems Showcase, NAMM U Education, participating exhibitors, events, and more can be found at

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Summer NAMM Provides More Business-Enhancing Opportunities

As a platform to develop new business strategies, connect with industry peers and to springboard into a successful second-half of the year and the all-important holiday sales season, 2017 Summer NAMM welcomed a plethora of buyers, exhibitors, artists, industry veterans and music professionals last week at Music City Center in Nashville (July 13-15). The annual show drew crowds of industry pros seeking to invest in their businesses and gain a competitive advantage in today’s dynamic marketplace.

“The pace of change is accelerating, and with it, never has it been more critical to long-term business success to work on your business rather than in it,” said Joe Lamond, NAMM president and CEO. “The three days of Summer NAMM offered our valued members the tools needed to nurture and grow their businesses through opportunities to cultivate new relationships, reaffirm existing ones and invest in their businesses through high-value educational opportunities.”

An abundance of professional education sessions and leading manufacturers welcomed 14,284 industry members to the show, a 2 % increase from 2016. Of note, international attendees accounted for a growth of 14% over 2016, and nearly 28% growth over 2015; a trend which continues to demonstrate the international opportunities available to both buyers and exhibiting members alike. Buyers from around-the-world found their way to Summer NAMM in a comparable count to 2016, but with the diversity of location and store product mix and needs as differentiating factors. This year’s event welcomed a slight increase of 1% buying firms to the show; an increase attributed to multi-line carriers from the U.S. and Europe, and large ecommerce and click and mortar warehouse retailers populating the show floor with buying power.

The show counted 1,650 brands presented by 505 total exhibitors, comparable to 2016, but representing a 2% increase over 2015. Exhibitors included a dynamic mix of top-name makers in traditional MI including Fender, Gibson, Sabian, Peavy, Fishman, Martin, Eventide, Gator Cases, Hal Leonard, Gretsch, Boss, Yamaha, D’Addario, and a variety of pro audio companies were also on-hand including Avid, IK Multimedia, CAD Audio, Casio, PreSonus, Neutrik, Rupert Neve Designs, and many more.

For established brands like Fender, Justin Norvell, Senior Vice President said that "Summer NAMM is the springboard for the back half of the year and a time where you create excitement and create energy with dealers, retailers, and partners in the industry, and set the table for Q3 and 4, which is when most of the business is done in the industry."

David Jahnke, Senior Vice President of Sales for Hal Leonard echoed the sentiment: "We come to meet with existing dealers, but also to make a lot of new connections. It's a great opportunity to connect with a lot of retailers we probably wouldn't see throughout the year. Summer NAMM really gives us the ability to have deeper conversations."

New and returning exhibitors accounted for 235 of the exhibitor count and included emerging brands like Audio Fusion, 3Dio, Devilcat Amplifiers, Locomotive Audio, Serek Basses, the Electric Harmonica Company and many others. For a variety of new exhibitors, the vibrancy and opportunity to exhibit at Summer NAMM is a “must have” for the growth of their business. Tim Barbour, co-founder of Strung, a custom guitar string accessory maker, explained: “We didn’t know what to expect for the first time coming here and we’ve met some amazing people,” he enthused. “Within the first hour of the show, we’ve opened up a few wholesale accounts and we’re already planning to come back.”

Another first-time exhibitor, 3Dio, a binaural microphone company, chose Summer NAMM to launch their products. Jeffrey Anderson, founder and CEO of the company shared, “Summer NAMM is our first show, and being in Nashville is the ideal location for us. There are retailers and manufacturers here to garner interest in our products and make connections, and artists are able to give it a try.”

More than 60 professional development sessions, designed to enhance skills and businesses across the industry, were presented by NAMM U and TEC Tracks. Hot topics included innovative store design, video marketing secrets, and differentiating your lesson program, as well as a variety of technology focused sessions including the art of music production, audio for VR and live sound essentials. Special guests, including country hit-makers Sheryl Crowe and Sara Evans delighted the crowd, making for a could-not-miss gathering for professionals involved in all areas of the industry.

“The Summer NAMM Show goes leaps and bounds beyond the inventory selection process. I use this week as an opportunity to network and meet people, grow, be a sponge and soak up knowledge from other industry veterans,” offered Tim Spicer, owner of Spicer’s Music. “The Idea Center and the networking opportunities give you the opportunity to grow personally and professionally, and the wisdom gained will help your business for years to come.”

NAMM U and TEC Tracks were top-stop-spots for leading retailers, including Robert Christie, President of A&G Central Music (and 2017 Dealer of the Year), shared, “I come mostly to connect with my peers and attend the educational sessions. There are a lot of smart people here, so I take advantage to learn more. When you're surrounded by people who have the same passions for the things that you do, and are continuing to learn how to do it better, it can't help but rub off on you. We learn lessons at every NAMM Show.”

"We like coming to Summer NAMM for the classes. We've been in business 45 years, we know you always have to keep your eyes and ears open to what's attracting the customer, how we can make ourselves visible in ways we might not have thought of, how to approach a customer with a conversation they might not have thought about,” said Renee Farley, owner of Farley’s House of Pianos.

The show kicked off Thursday morning with a session from futurist and “Retail Prophet” Doug Stephens in a session titled “The Retail Store of the Future.” In the NAMM U Breakfast Session, Stephens shared his thoughts on what awaits retail and how the music products industry can begin to chart the future now. Friday’s Breakfast Session welcomed customer experience expert Doug Fleener as he presented “The Connected Consumer: Customer Experience in an Online World.” Fleener offered best practices for creating a valued customer experience in-store and online. Saturday morning offered perennial favorite “Best in Show.” Presented by moderator and Music Inc. Publisher Frank Alkyer, the panel of independent retailers discussed their top product picks from the show floor.

Networking and exciting NAMM at Night events could be found each day of the show, starting on Thursday with the 34th annual American Eagle Awards. The annual awards show honored country music legend Crystal Gayle; singer, songwriter and poet Patti Smith; and comic, actor, writer, musician and creators' rights activist Harry Shearer. Presented by the National Music Council, the highly prestigious awards are presented each year in recognition of long-term contributions to American musical culture and heritage, the importance of music education for all children, and the need to protect creators’ rights locally and internationally. NAMM members in attendance enjoyed performances from each artist, and the chance to witness Paul Shaffer and Richard Leigh present the awards.

Friday evening gathered the industry to honor their peers in the Top 100 Dealer awards. Now in its seventh year, the Top 100 applaud the excellence and innovation found in music products retailing and this year, recognized A&G Central Music with the prestigious “Dealer of the Year” award. The event was hosted by Country Music Television personality Cody Alan, complete with music from Tim Akers and The Smoking Section featuring "American Idol" finalist, Melinda Doolittle. A complete list of winners can be found here:’s-top-1...

On Saturday - Music Industry Day - attendees and members welcomed country music legend Charley Pride. Pride treated the crowd to a rousing performance spanning his decades of hits, including “Kiss an Angel Good Morning,” “Is Anybody Goin’ to San Antone?” and a few songs off his recently released album, Music in My Heart.

As the 2017 Summer NAMM Show came to a close, the industry left armed and focused on bringing value back to their businesses for a successful second-half of the year. New exhibitor, Jake Serek, founder of Serek Basses said, “The feedback and connections I’ve made here will carry back with me to my shop and help me improve my business and my products. I’ve made lots of valuable connections at Summer NAMM which I’ll carry home with me.”

Next up for the music instrument, pro audio and live event tech industry will be The 2018 NAMM Show. Held January 25-28 in Anaheim, The 2018 NAMM Show campus will be expanded and reimagined with the addition of 100,000 square-foot building, new alliances with ESTA, AES and others, new exhibitors in the lighting, live sound and event technologies areas, as well as new networking opportunities and events, such as the Parnelli Awards, designed to serve the crossroads of the industry.

Photo links for editorial use: Please credit Jason Davis/Getty Images for NAMM

Summer NAMM Show Opening

American Eagle Awards, Honoring Crystal Gayle, Patti Smith and Harry Shearer

Top 100 Dealer Awards

Summer NAMM Music Industry Day Featuring Charley Pride

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Professional Audio Leaves a Big Footprint

To understand how much the NAMM Show is evolving, you simply need to walk the show floor. Once, guitars and drums filled the halls, while the tools of professional audio were hard to find. Now, the rock and roll side of the show remains as healthy as ever, but alongside the instruments are portable loudspeakers, line arrays, mixing consoles and more. The business of professional audio is now a part of NAMM’s DNA.

This year, the growth of NAMM is clearer than ever. It says a great deal that one of the year’s most significant mixing console product launches – the arrival of DiGiCo’s SD12 – was hosted right here in Anaheim. A wall of visitors has surrounded the booth since it was unveiled on Thursday morning.

Elsewhere, visitors can experience a wide selection of professional audio solutions, from booths designed to mimic a full venue-style set-up, to the numerous line arrays waiting to be heard in Hall A, to new wireless microphone solutions, app-driven live sound ecosystems, world-class studio monitors and more.

It’s all part of a gradual expansion that has been taking place over the course of a number of years, and it’s not finished yet. As Saturday night comes into full swing with the ever-anticipated TEC Awards, it’s clear that the future of The NAMM Show really is about becoming the crossroads of many communities, all meeting in California to celebrate the business of music and sound.

See you on the floor for the final day of The 2017 NAMM Show!

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Verne Searer

Interview Date:
August 18, 2018
Job Title:
Senior Manager
Crown International

Verne Searer began working part-time for Crown International in 1963. He left to earn his engineering degree at Purdue and returned to Crown in 1970. He stayed nearly twenty more years with the company in several positions including as a technician, engineer, the Director of Engineering, and the Director of Marketing. Verne was on the team that worked with John McBride with live Sound installations for Garth Brooks. The team also designed a microphone that strapped to the country singers head, one of the first such products. Among the projects he was proud to be a part of were the D60, MA series, the Macro-Reference line, and the IQ System.

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Verne Searer

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Summer NAMM Provides a Platform to Share New Music Products with the World

2018 Summer NAMM opened today to excited crowds ready to find their next best-selling item for the fall, holiday and back to school selling seasons.

The day opened with a rousing Breakfast Session led by NAMM President and CEO, Joe Lamond. Thousands of retailers were treated to a hot breakfast and the latest strategies to grow their business from a variety of leading retail minds. Eric Matzat of Palen Music Center, Inc. summed up the learning opportunity by sharing, "I took a full page of notes!"

Education will continue across multiple learning tracks including NAMM U, TEC Tracks, NAMM Foundation Policy Forums and other learning opportunities.

On the show floor, more than 1,600 brands are showcasing the latest products to an international collection of music retailers, distributors, pro audio and live sound professionals, as well as representatives from studios, houses of worship, venues and other businesses looking for the latest in music and sound.

Mitch Gallagher, Editorial Director of Sweetwater, characterized how he and his team utilize Summer NAMM to ultimately showcase new products to their global customer base. He mentioned, “Summer NAMM is important for us because of all the new products that come out here, and to have the opportunity to come down to meet the manufacturers and actually see the products in person. We capture them on video and post them to YouTube and Facebook, to our inSync daily blog and our website, then we later use those videos on product pages as well. It is part of our strategy that lets us introduce these new products to our customers all over the world. So, if they really want to see what is new, we want to bring that information to them.”

Whether you are attending Summer NAMM or following the action from home, stay up to date on all the latest news on our brand new mobile app, along with and social media channels.

Summer NAMM continues through Saturday, June 30.



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Vintage King Beer and Gear Summit

 3:00 pm to 7:00 pm, Vintage King, 2826 Dogwood Place, Nashville, TN


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