Transformative Business Knowledge and Fresh Inspiration Await at The 2018 NAMM Show

NAMM U and TEC Tracks Sessions join the suite of professional development opportunities that await the crossroads of the industry


Release Date

Wed, 11/15/2017

As the global crossroads of the music products, pro audio and event technology industries prepare to descend on The 2018 NAMM Show, a suite of professional development opportunities, transformative business know-how and fresh strategies await professionals. For NAMM members looking to re-energize their business, the Show’s NAMM U program will offer the opportunity to connect with top thought leaders and sessions designed to engage, inform and inspire with best practices in the industry today; and at TEC Tracks, a series of sessions designed for emerging sound, studio and stage professionals will deliver innovative ideas in recording, live sound, event tech and music business.

Before the show officially opens on Wednesday, January 24, retail business owners, managers, sales personnel, marketers and accountants can rev up their retail and financial know-how at Retail Boot Camp (RBC). Now in its sixth year, RBC at The NAMM Show will offer attendees two tracks to enhance their know-how: Sales, Marketing and Websites or Financial Management. Each track is designed to impart practical, easy-to-implement ideas and business strategies designed to impact the bottom line. Presenters include New York Times best-selling author and customer service expert Shep Hyken; digital marketing pioneer Larry Bailin; and financial experts Alan Friedman and Daniel Jobe of Friedman, Kannenberg & Co. Learn more and register here:

The 2018 NAMM Show will officially open each day with a NAMM U Breakfast Session, and on Thursday morning with the annual favorite, “Breakfast of Champions”: an up-close look at the people changing the music products industry, their trials and successes, and the importance of risk in business, led by NAMM President and CEO Joe Lamond. On Friday, the show welcomes digital marketing visionary Mitch Joel as he espouses “Disrupting Disruption: Future-Proofing the Music Industry,” a look at the shifts in business models and culture. Saturday welcomes Marcus Sheridan, international marketing expert known as “The Sales Lion,” as he shares transformative strategies to meet the dramatic shift in the way consumers reach purchasing decisions in “The Digital Consumer: How Buyers Have Changed and What to Do About It.” On Sunday, “Best in Show,” led by Upbeat Daily and Music Inc. publisher Frank Alkyer, features a panel of retail owners and professionals who will present their product picks from the exhibit floor.

Following each Breakfast Session, the future-focused strategies continue at the NAMM Idea Center. Located in the lobby of the Anaheim Convention Center, NAMM U will offer nearly 50 sessions of thought-provoking ideas, tips, and tricks proving successful in retail today, and strategies designed to enhance the future course of retail business. A variety of industry peers and subject experts will cover a range of topics, including next-generation website design; social media optimization; mastering YouTube and building a loyal audience; opportunities and tactics to increase online sales; and driving traffic with in-store events, among others.

For emerging pro audio professionals, TEC Tracks brings more than 70 sessions featuring top names and hot topics each day of The NAMM Show. Kicking off Thursday, TEC welcomes keynote speaker and legendary Beatles engineer Geoff Emerick, as he shares his firsthand account of what made the Beatles’ sound so influential—the techniques and breakthroughs he, George Martin and the band developed that helped to shape the course of rock ’n’ roll history. On Friday, “How to Make a Hit Record” explores the necessary elements of a hit song with top producers, songwriters and industry leaders, including Bob Clearmountain, Tony Brown and Bob Lefsetz. Saturday welcomes record producer Michael Beinhorn, who will analyze his production techniques on Soundgarden’s “Black Hole Sun,” and Avid CEO Louis Hernandez Jr. keynotes on the “Future of Content Development and Distribution.” Sessions continue on Sunday, with an emphasis on music business topics, including music contracts and licensing, plus a unique experience called the "Silent Jam" where the audience, via wireless headphones, will compare the different monitor mixes for the musicians performing onstage.

NAMM U and TEC Tracks are just two programs from the suite of professional education opportunities at The 2018 NAMM Show, which also includes A3E’s The Future of Audio program; Audinate’s Dante Certification Training; AES@NAMM: Pro Sound Symposium Live and Studio, curated by the Audio Engineering Society; Music Education Days, GenNext career development and the Nonprofit Institute from The NAMM Foundation; and event technology sessions, curated by ESTA (Entertainment Services and Technology Association), The Pro Production Sessions presented by Front of House and Projection Lights & Staging News magazines, and Lighting&Sound America/PLASA. These educational sessions will take place at the NAMM U Education Center at the Hilton Anaheim, located next door to the Anaheim Convention Center, and are open to NAMM members. Additional education schedules will be released shortly.

For additional information or to register for a badge to attend, please visit

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Trade Show Executive Recognizes The NAMM Show With Prestigious Awards


Release Date

Fri, 10/06/2017

The NAMM Show has been recognized with the coveted “Greatest Trade Show of 2016” and “Do-Gooder” awards at the Gold 100 Awards and Summit, presented by Trade Show Executive magazine. The annual awards serve to recognize excellence in the trade show industry around the world and were presented on September 28 at a gala reception held in Half Moon Bay, California before an audience of trade show industry professionals.

“The Greatest Trade Show of 2016 goes to the show that sets the ultimate Gold Standard. It reflects excellence in many areas including exhibitor and attendee satisfaction, service to the industry, leadership within the industry and flawless execution,” explained Trade Show Executive Publisher/Editor Gabrielle Weiss.

NAMM’s nomination for the “Greatest Trade Show of 2016” was alongside other notable shows such as the National Restaurant Association, Hotel-Motel Show and the International Woodworking Fair. Past recipients of the award include the Consumer Electronics Show, Electronic Entertainment Expo and the Global Pet Expo.

“It is an honor to create the stable, reliable and predictable platform for our members to gather each year, but I believe all the credit for these awards goes to our members who really make it all happen. The support and cooperation of a global industry coming together alongside the small but mighty NAMM staff creates a kind of magic that has to be experienced to be believed,” commented Joe Lamond, NAMM President and CEO. “And with our Circle of Benefits business model, the passion that we all have for music is manifested in our efforts to promote music making and music education all year long.”

In addition to the “Greatest Trade Show” award, the show was also recognized with the “Do-Gooder” award for its deep commitment to local-area music education programs. For the past three years, NAMM members have participated in a “Day of Service” to a local school in Anaheim. Held in correlation with the annual NAMM Show, the service event celebrates the Anaheim Elementary School District’s (AESD) commitment to music education programs and, in collaboration with NAMM Foundation members and school and district officials, helps to further the district’s efforts to provide and enhance music education for all students through monetary donations.

To learn more about the Gold 100 Awards or to view the other category winners, please visit

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The Best in Pro Audio and Sound Production to be Honored at the 33rd Annual NAMM TEC Awards


Release Date

Tue, 09/19/2017

The NAMM Foundation is pleased to announce nominees for the 33rd NAMM Technical Excellence & Creativity (TEC) Awards. The annual awards are presented at The NAMM Show in Anaheim, California (January 27, 2018), the global gathering of music, pro sound and event tech industries, and celebrate the spirit of innovation, honoring the best-in-class products in the pro audio community. At the show, 31 categories of products and projects will be recognized in the areas of Technical or Creative Achievement to honor the many individuals, companies and technical innovations used in sound recordings, films, broadcast television and video games.

“The nominations for the TEC Awards and the creative luminaries behind them offer an incredible snapshot of the foremost advancements in audio products and projects,” said Joe Lamond, NAMM President and CEO.“Recognizing their contributions and sharing in the special camaraderie found among industry peers makes this event truly a special part of The NAMM Show.”

The TEC Awards Nominating Panel, comprised of leaders in audio and production, considered more than 1,000 products and projects in the nomination process. This year’s Outstanding Technical Achievement Nominees were chosen across 23 categories, ranging from Computer Audio Hardware to Recording Microphones to Wireless Technology. Reflecting the growth of live sound and event tech at The 2018 NAMM Show, the category of Sound Reinforcement Loudspeakers received the most nomination entries, with finalists among the likes of Bose Professional’s ShowMatchTM DeltaQTM Array loudspeakers, d&b audiotechnik 24S|24S-D, JBL’s EON ONE Pro, L-Acoustics’ Syva System, the LINA Very Compact Linear Line Array Loudspeaker from Meyer Sound, the PreSonus Air Series and QSC’s K.2 Series.

Eight categories for Outstanding Creative Achievement represent the top artists and productions that led the industry with innovative application and commitment to excellence. They include multi-Platinum recordings by hit-makers Bruno Mars and Kendrick Lamar, among other music artists. In the category of Television Sound Production, fan favorites “Better Call Saul”, “Game of Thrones,” “Homeland,” “Saturday Night Live” and “The Voice” will compete for a TEC Award. In the category of Film Sound Production, this year’s box office winners, including “Dunkirk,” “La La Land,” “Hacksaw Ridge,” “Rogue One: A Star Wars Story” and “Guardians of the Galaxy Vol. 2,” have been nominated for their creative application of sound in creating a defining audible experience. Other categories include Interactive Sound Production; Record Production Single/Track; Remote Broadcast Production; Television Sound Production; and Tour Sound Production, which includes nominations from 24K Magic World Tour (Bruno Mars); The Joshua Tree Tour 2017 (U2); Metallica WorldWired Tour; and others.

The TEC Awards will also honor two individuals for their contributions to music and recording. Soon to be announced, an honoree who embodies the creative, innovative and enterprising spirit of Les Paul will be honored with the Les Paul Innovation Award. Past Les Paul recipients include Joe Perry (Aerosmith, Hollywood Vampires), Slash (Guns N’ Roses), Don Was (Was, Not Was), Lindsey Buckingham (Fleetwood Mac), Pete Townsend, Stevie Wonder, Todd Rundgren and others. The NAMM TEC Hall of Fame, which was created nearly 30 years ago to honor the industry’s most pioneering producers and audio recording professionals, will again induct an industry luminary to its list of honorees. Past recipients include Jack Douglas (Aerosmith, Miles Davis), Skunk Baxter (Steely Dan, Elton John), Ed Cherney (Eric Clapton, Bob Dylan) and others.

A full list of nominees and categories is included below. For invited members, voting in each category will begin in November. Winners from the 31 categories will be selected by industry professionals across major music, sound and game audio associations, along with pro audio-focused media groups.

The TEC Awards will be held on Saturday, January 27 at The 2018 NAMM Show. The event begins with a VIP-only reception at 6 p.m., followed by the awards ceremony at 7 p.m., held at the Anaheim Hilton Hotel’s Pacific Ballroom. Tickets can be purchased on site or in advance beginning September 27 for $65 (General Admission) or $195 (VIP).

Congratulations to the 33rd TEC Award Nominees: 

Outstanding Technical Achievement

Amplification Hardware – Studio & Sound Reinforcement: ATC - P2 PRO Dual Mono Power Amplifier, Hafler - P3100 Studio Power Amp, JBL – Intonato, Powersoft - Quattrocanali DSP+D, SPL – HPm, Tree Audio – The Trunk

Audio Apps & Hardware / Peripherals for Smartphones / Tablets: Allen & Heath – dLive MixPad|OneMix, Apogee – Control Mobile, Focusrite – iTrack One Pre, iZotope – Spire: Multitrack Music Recorder, PreSonus – UC Surface for Android and iOS, Shure – Remote + Mic Accessory Cable RMCE

Audio Education Technology: Groove3 – Recording Vocals with Dave Pensado, Groove3 – The Josh Bess Webinar Series, Focal Press – The Audio Expert, PreSonus – Notion 6.2 for Mac/Windows, Sennheiser – Pro Talk Series, Taylor Robinson Music – One-Click Web Classroom

Computer Audio Hardware: Antelope Audio – Orion32 HD, Apogee – Element Series, Avid – Pro Tools | MTRX, Focusrite – Red 8Pre, PreSonus – Quantum, Universal Audio – Apollo Twin MKll QUAD

DJ Production Technology - Hardware/Software: Akai Professional – MPC Live, Allen & Heath – Xone PX5, Denon DJ – SC5000 PRIME, Numark – Mixtrack Platinum, Numark – NTX1000, Shinola – Runwell Turntable

Headphone / Earpiece Technology: 64 Audio – tia Fourte, Blue Microphones – Sadie, Premium Headphones with Built-in Audiophile Amp, Jerry Harvey Audio – Performance Series, Sennheiser – HD 200 PRO, Sensaphonics – 3D-U AARO IEM System, Yamaha HPH-MT8

Large Format Console Technology: Allen & Heath – dLive C Class, API – Legacy AXS Console, Audient – ASP 8024-HE, DiGiCo – SD12, Solid State Logic – AWS Delta V2, Yamaha – RIVAGE PM10 V1.5

Microphone Preamplifiers: AEA – RPQ2-500, Antelope Audio – Zen Studio+, Focusrite – Clarett OctoPre, Rupert Neve Designs – Shelford Channel, Warm Audio – WA12 MKII, Warm Audio – WA-412 Four Channel Microphone Preamplifier

Microphones – Recording: Aston – Starlight, audio-technica – AT5047, Blue Microphones – Bluebird SL, Chandler Limited – REDD Microphone, MXL – DX-2, Ocean Way Audio – RM1-B, Sennheiser – AMBEO VR Mic

Microphones - Sound Reinforcement: AKG – C636, audio-technica – ATM350a Instrument Microphone Systems, Earthworks – CTB30, sE Electronics – V7 Supercardioid Dynamic Microphone, Solomon Design – PUQ Cajon Pickup, Sontronics – Solo

Musical Instrument Amplification & Effects: Antelope Audio – Orion Studio HD, API – TranZformer GT|LX Transformer/Compressor/EQ Pedals, BAE – Hot Fuzz, EarthQuaker Devices – Space Spiral, Line 6 – Helix LT, ZOOM – AC-2

Musical Instrument Hardware: Arturia – MatrixBrute, Dave Smith Instruments – Prophet Rev2, Moog – Minimoog Model D, Moog – Subsquent 37 CV, Nord – Stage 3, Yamaha MX88

Musical Instrument Software: Line 6 – Helix Native, EastWest –MIDI Guitar Series, Spectrasonics – Keyscape, Steinberg – HALion 6, Waves – Electric 200 Piano, Waves – Electric Grand 80, Waves – Grand Rhapsody Piano

Production Essentials: Apogee – Control, Cloud Microphones – Cloudlifter Zi, IsoAcoustics – ISO-PUCK, PreSonus – FaderPort 8, Rupert Neve Designs – Swift Mix MC5, Slate – Control Mobile

Signal Processing Hardware: Antelope Audio – Goliath HD, Bettermaker – Mastering Limiter, QSC – Q-SYS Core 510i, SPL – PQ Mastering Equalizer, TC Electronic – Reverb TwentyFour, Tube-Tech – HLT2A

Signal Processing Hardware (500 Series Modules): BAE – G10, Big Bear Audio – MP1, elysia – mpressor 500, Serpent Audio – Splice MKII FET Compressor, Sphere Recording Consoles – Fab 500 Series, WesAudio - _TITAN

Signal Processing Software (Dynamics / EQ / Utilities): iZotope – Neutron, iZotope – RX 6, Slate – Virtual Tube Collection, Softube – Chandler Limited Zener Limiter for UAD – 2/Apollo, Softube – Tape, Universal Audio – SSL 4000 E Channel Strip Plug-In

Signal Processing Software (Effects): Eventide – Fission, FabFilter – Pro-R Reverb Plug-In, Softube – OTO Biscuit 8-Bit Effects for UAD-2/Apollo, Soundtoys – EchoBoy Jr., Universal Audio – Moog Multimode Filter XL Plug-In, Zynaptiq – Adaptive Plug-in

Small Format Console Technology: PreSonus – StudioLive 32 Series III, QSC – TouchMix-30 Pro, Softube – Console 1 MK II, SolidState Logic – Nucleus2, Trident – 78, Yamaha –TF Series V3.5

Sound Reinforcement Loudspeakers: Bose Professional – ShowMatch DeltaQTM Array Loudspeakers, d&b audiotechnik 24S|24S-D, JBL – EON ONE Pro, L-Acoustics – Syva System, Meyer Sound – LINA Very Compact Linear Line Array Loudspeaker, PreSonus – AIR Series, QSC – K.2 Series

Studio Monitors: ADAM Audio – S-Series, ATC – SCM12 Pro, Dynaudio – LYD-48, Focal – Shape Series, Genelec – 8331/8341 The Ones, JBL – 705P|708P

Wireless Technology: audio-technica – 6000 Series High Density Wireless System, beyerdyanmic – TG 500, Lectrosonics – M2 Duet Digital Wireless Monitor System, Sennheiser – Digital 6000, Sennheiser – XS Wireless, Shure – Axient Digital Wireless System

Workstation Technology / Recording Devices: Apple – Logic Pro X 10.3, Avid – Pro Tools 12.8, JoeCo – BlueBox Recorders, PreSonus – Studio One 3 Professional 3.5, Propellerhead – Reason 9.5, Steinberg – Cubase Pro 9

Outstanding Creative Achievement

Film Sound Production: “Dunkirk,” “Guardians of the Galaxy Vol. 2,” “Hacksaw Ridge,” “La La Land,” “Rogue One: A Star Wars Story”

Interactive Entertainment Sound Production: Battlefield 1, Call of Duty: Infinite Warfare, Gears of War, The Last Guardian, Titanfall 2, Uncharted: The Lost Legacy

Record Production – Album: 24K Magic – Bruno Mars, ÷(pronounced "divide") - Ed Sheeran, Damn – Kendrick Lamar, For the Good Times: A Tribue to Ray Price - Willie Nelson, 57th & 9th – Sting

Record Production – Single: “24K Magic” - Bruno Mars, “Believer”- Imagine Dragons, “Feels” -Calvin Harris featuring Pharrell Williams, Katy Perry and Big Sean, “Shape of You” - Ed Sheeran, “The Promise” - Chris Cornell

Remote Production - Recording or Broadcast: “39th Annual Kennedy Center Honors,” “59th Annual Grammy Awards,” “89th Annual Academy Awards,” “2017 CMT Music Awards,” “Super Bowl LI Halftime Show with Lady Gaga”

Studio Design Project: 55TEC Studios, AIRSHOW Mastering, The Barn, Levels Audio - MIx 8 and 9, Manhattan Center Studios-Studio 7

Television Sound Production: “Better Call Saul,” “Game of Thrones,” “Homeland,” “Saturday Night Live,” “The Voice”

Tour/Event Sound Production: 24K Magic World Tour – Bruno Mars, Bruce Springsteen and The E Street Band - The River Tour 2016, Garth Brooks World Tour with Trisha Yearwood, Metallica WorldWired Tour, The Joshua Tree Tour 2017 – U2


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Summer NAMM Provides More Business-Enhancing Opportunities

As a platform to develop new business strategies, connect with industry peers and to springboard into a successful second-half of the year and the all-important holiday sales season, 2017 Summer NAMM welcomed a plethora of buyers, exhibitors, artists, industry veterans and music professionals last week at Music City Center in Nashville (July 13-15). The annual show drew crowds of industry pros seeking to invest in their businesses and gain a competitive advantage in today’s dynamic marketplace.

“The pace of change is accelerating, and with it, never has it been more critical to long-term business success to work on your business rather than in it,” said Joe Lamond, NAMM president and CEO. “The three days of Summer NAMM offered our valued members the tools needed to nurture and grow their businesses through opportunities to cultivate new relationships, reaffirm existing ones and invest in their businesses through high-value educational opportunities.”

An abundance of professional education sessions and leading manufacturers welcomed 14,284 industry members to the show, a 2 % increase from 2016. Of note, international attendees accounted for a growth of 14% over 2016, and nearly 28% growth over 2015; a trend which continues to demonstrate the international opportunities available to both buyers and exhibiting members alike. Buyers from around-the-world found their way to Summer NAMM in a comparable count to 2016, but with the diversity of location and store product mix and needs as differentiating factors. This year’s event welcomed a slight increase of 1% buying firms to the show; an increase attributed to multi-line carriers from the U.S. and Europe, and large ecommerce and click and mortar warehouse retailers populating the show floor with buying power.

The show counted 1,650 brands presented by 505 total exhibitors, comparable to 2016, but representing a 2% increase over 2015. Exhibitors included a dynamic mix of top-name makers in traditional MI including Fender, Gibson, Sabian, Peavy, Fishman, Martin, Eventide, Gator Cases, Hal Leonard, Gretsch, Boss, Yamaha, D’Addario, and a variety of pro audio companies were also on-hand including Avid, IK Multimedia, CAD Audio, Casio, PreSonus, Neutrik, Rupert Neve Designs, and many more.

For established brands like Fender, Justin Norvell, Senior Vice President said that "Summer NAMM is the springboard for the back half of the year and a time where you create excitement and create energy with dealers, retailers, and partners in the industry, and set the table for Q3 and 4, which is when most of the business is done in the industry."

David Jahnke, Senior Vice President of Sales for Hal Leonard echoed the sentiment: "We come to meet with existing dealers, but also to make a lot of new connections. It's a great opportunity to connect with a lot of retailers we probably wouldn't see throughout the year. Summer NAMM really gives us the ability to have deeper conversations."

New and returning exhibitors accounted for 235 of the exhibitor count and included emerging brands like Audio Fusion, 3Dio, Devilcat Amplifiers, Locomotive Audio, Serek Basses, the Electric Harmonica Company and many others. For a variety of new exhibitors, the vibrancy and opportunity to exhibit at Summer NAMM is a “must have” for the growth of their business. Tim Barbour, co-founder of Strung, a custom guitar string accessory maker, explained: “We didn’t know what to expect for the first time coming here and we’ve met some amazing people,” he enthused. “Within the first hour of the show, we’ve opened up a few wholesale accounts and we’re already planning to come back.”

Another first-time exhibitor, 3Dio, a binaural microphone company, chose Summer NAMM to launch their products. Jeffrey Anderson, founder and CEO of the company shared, “Summer NAMM is our first show, and being in Nashville is the ideal location for us. There are retailers and manufacturers here to garner interest in our products and make connections, and artists are able to give it a try.”

More than 60 professional development sessions, designed to enhance skills and businesses across the industry, were presented by NAMM U and TEC Tracks. Hot topics included innovative store design, video marketing secrets, and differentiating your lesson program, as well as a variety of technology focused sessions including the art of music production, audio for VR and live sound essentials. Special guests, including country hit-makers Sheryl Crowe and Sara Evans delighted the crowd, making for a could-not-miss gathering for professionals involved in all areas of the industry.

“The Summer NAMM Show goes leaps and bounds beyond the inventory selection process. I use this week as an opportunity to network and meet people, grow, be a sponge and soak up knowledge from other industry veterans,” offered Tim Spicer, owner of Spicer’s Music. “The Idea Center and the networking opportunities give you the opportunity to grow personally and professionally, and the wisdom gained will help your business for years to come.”

NAMM U and TEC Tracks were top-stop-spots for leading retailers, including Robert Christie, President of A&G Central Music (and 2017 Dealer of the Year), shared, “I come mostly to connect with my peers and attend the educational sessions. There are a lot of smart people here, so I take advantage to learn more. When you're surrounded by people who have the same passions for the things that you do, and are continuing to learn how to do it better, it can't help but rub off on you. We learn lessons at every NAMM Show.”

"We like coming to Summer NAMM for the classes. We've been in business 45 years, we know you always have to keep your eyes and ears open to what's attracting the customer, how we can make ourselves visible in ways we might not have thought of, how to approach a customer with a conversation they might not have thought about,” said Renee Farley, owner of Farley’s House of Pianos.

The show kicked off Thursday morning with a session from futurist and “Retail Prophet” Doug Stephens in a session titled “The Retail Store of the Future.” In the NAMM U Breakfast Session, Stephens shared his thoughts on what awaits retail and how the music products industry can begin to chart the future now. Friday’s Breakfast Session welcomed customer experience expert Doug Fleener as he presented “The Connected Consumer: Customer Experience in an Online World.” Fleener offered best practices for creating a valued customer experience in-store and online. Saturday morning offered perennial favorite “Best in Show.” Presented by moderator and Music Inc. Publisher Frank Alkyer, the panel of independent retailers discussed their top product picks from the show floor.

Networking and exciting NAMM at Night events could be found each day of the show, starting on Thursday with the 34th annual American Eagle Awards. The annual awards show honored country music legend Crystal Gayle; singer, songwriter and poet Patti Smith; and comic, actor, writer, musician and creators' rights activist Harry Shearer. Presented by the National Music Council, the highly prestigious awards are presented each year in recognition of long-term contributions to American musical culture and heritage, the importance of music education for all children, and the need to protect creators’ rights locally and internationally. NAMM members in attendance enjoyed performances from each artist, and the chance to witness Paul Shaffer and Richard Leigh present the awards.

Friday evening gathered the industry to honor their peers in the Top 100 Dealer awards. Now in its seventh year, the Top 100 applaud the excellence and innovation found in music products retailing and this year, recognized A&G Central Music with the prestigious “Dealer of the Year” award. The event was hosted by Country Music Television personality Cody Alan, complete with music from Tim Akers and The Smoking Section featuring "American Idol" finalist, Melinda Doolittle. A complete list of winners can be found here:’s-top-1...

On Saturday - Music Industry Day - attendees and members welcomed country music legend Charley Pride. Pride treated the crowd to a rousing performance spanning his decades of hits, including “Kiss an Angel Good Morning,” “Is Anybody Goin’ to San Antone?” and a few songs off his recently released album, Music in My Heart.

As the 2017 Summer NAMM Show came to a close, the industry left armed and focused on bringing value back to their businesses for a successful second-half of the year. New exhibitor, Jake Serek, founder of Serek Basses said, “The feedback and connections I’ve made here will carry back with me to my shop and help me improve my business and my products. I’ve made lots of valuable connections at Summer NAMM which I’ll carry home with me.”

Next up for the music instrument, pro audio and live event tech industry will be The 2018 NAMM Show. Held January 25-28 in Anaheim, The 2018 NAMM Show campus will be expanded and reimagined with the addition of 100,000 square-foot building, new alliances with ESTA, AES and others, new exhibitors in the lighting, live sound and event technologies areas, as well as new networking opportunities and events, such as the Parnelli Awards, designed to serve the crossroads of the industry.

Photo links for editorial use: Please credit Jason Davis/Getty Images for NAMM

Summer NAMM Show Opening

American Eagle Awards, Honoring Crystal Gayle, Patti Smith and Harry Shearer

Top 100 Dealer Awards

Summer NAMM Music Industry Day Featuring Charley Pride

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2017 Summer NAMM Best in Show Winners List Announced

NAMM U’s Best in Show Breakfast Session featured top, peer-reviewed product picks hot off the Summer NAMM show floor. Stock your shelves with the latest gear in time for the fourth quarter and busy back-to-school and holiday selling season. The winning products include:

Best Add-Ons and Accessories

drumdots … Booth 214
Cooperstand Pro Instrument Stands – Coopercopia … Booth 1013
Digitech – SDRUM … Booth 1143
Option Knob - WingMan … Booth 1548
Killer-Q - Killer Quick-Release Saxophone Strap … Booth 1428
RAD Distribution - Isovox 2 … Booth 444

Gotta Stock It

Dunlop - MXR Carbon Copy Deluxe … Booth 1243
Loog Guitars … Booth 932
RBI Music - Vintage Guitars … Booth 1533
Yamaha - P115B Keyboard … Booth 643
Hamilton - KB130E iPad Tablet Holder … Booth 1621
Korg - Grandstage Digital Stage Piano … Booth 953

Companies to Watch

Supro … Booth 1247
Ortega Guitars … Booth 38
LD Systems … Booth 633
Cherub Technology … Booth 1026
Zylia … Booth 137
Universal Audio … Booth 1342

Best in Show

Remo - Rhythm Lid … Booth 216
Ortega - Eclipse Series Guitars and Ukuleles … Booth 38
Breedlove - USA Series … Booth 1215
Artiphon - Instrument 1… Booth 144
SJC – Mappa Burl & Bubinga Custom Snare Drum … Booth 107
Universal Audio – OX … Booth 1342

Special thank you to the panelists:

Tim Spicer, Spicer’s Music
Carol Cook, The Music Room
Gabriel O’Brien, Larry’s Music Center
Todd Johnson, Groth Music
Robert Christie, A&G Central Music
Bobby Montemurro, Alto Music

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Congratulations to Top 100 Winners!

The Top 100 Dealer Awards, an annual Summer NAMM favorite, staged on Friday night and honored retail excellence in seven “Best Of” categories.

Nashville royalty Cody Alan returned to the Music City Center to host the special evening, which showcased best practices, ideas and inspiration in music retail.

In addition to learning ideas to power their businesses, guests were treated to musical performances by American Idol finalist Melinda Doolittle, backed-up by Tim Akers and The Smoking Section.

Dealer of the Year honors went to A & G Central Music of Madison Heights, MI. Robert Christie and Josh Zapor were on hand to accept the award. When asked the secret to their success, Christie had a simple yet powerful messages for his peers, Summer NAMM attendees, and business managers in general, “focus, have a plan, stick to the plan, and never give up.”

Congratulations to tonight’s winners and all Top 100 Nominees. The Top 100 Dealer Awards returns to Nashville and the Music City Center June 29, 2018.

Dealer of the Year - A & G Central Music, Madison Heights, MI


Best Store Design - Spicer’s Music, Auburn, AL


Best Online Engagement - Andertons Music Co., Surrey, United Kingdom


Best Customer Service - The Candyman Strings & Things, Santa Fe, NM


Music Makes a Difference - A & G Central Music, Madison Heights, MI


Best Marketing & Sales Promotion - Spicer’s Music, Auburn, AL


Best Store Turnaround - Zeswitz Music, Reading, PA


Best Emerging Dealer/Rookie of the Year - Third Rock Music Center, Cincinnati, OH


Congratulations to all of the 2017 Top 100 Award winners!

Store Name City State/Country    
A & G Central Music Madison Heights MI  
All County Music Tamarac FL  
Amro Music Memphis TN  
Andertons Music Co. Surrey United Kingdom  
Antonio Violins Cincinnati OH  
Backstage Music Starkville MS  
Bailey Brothers Music Company Montgomery AL  
Bertrand's Music San Diego CA  
Big Music  Sydney NSW, Australia  
Bluedog Guitars North Vancouver BC, Canada  
Blues Angel Music Pensacola FL  
Brighton Music Center New Brighton PA  
C.A. House Music St. Clairsville OH  
Carter Vintage Guitars Nashville TN  
Casino Guitars Southern Pines NC  
Cassell's Music San Fernando CA  
Chicago Music Exchange Chicago IL  
Contemporary Music Center Haymarket VA  
Cosmo Music Richmond Hill ON, Canada  
Cream City Music Brookfield WI  
Day Violins Chantilly VA  
EatMyBeats Tuscaloosa AL  
Farley's House Of Pianos Madison WI  
Five Star Guitars Beaverton OR  
GarageBand Music Utica MI  
George's Music Berwyn PA  
Guitars Etc. Athens TX  
Heid Music Appleton WI  
Hollywood Piano  Burbank CA  
Hot Licks Guitar Shop Waldorf MD  
Instrumental Music Center Tucson AZ  
Ish Guitars Syracuse NY  
Island Music Company La Plata MD  
Kidder Music Service Peoria IL  
Larry's Music Center Wooster OH  
LAWK STAR Guitars Clackamas OR  
Legend Music Manteca CA  
Lowe Vintage Instrument Company Burlington NC  
Matt's Music Weymouth MA  
Maxwell's House of Music Jeffersonville IN  
Menchey Music Service, Inc. Hanover PA  
Merriam Music Oakville ON, Canada  
Middle C Music Washington DC  
Midwood Guitar Studio Charlotte NC  
Mike Risko Music Ossining NY  
Millers Music Cambridge United Kingdom  
Monster Music Levittown NY  
Moore Music Evansville IN  
Mozart Einstein & Me Benicia CA  
Music Authority Cumming GA  
Music Go Round Minneapolis MN  
Music Land Bel Air MD  
Music Man W. Palm Beach FL  
Music on the Hill Washington DC  
Music Royale Powell OH  
Music Villa Bozeman MT  
Musical Innovations Greenville SC  
NOVA Music Center Manassas VA  
Ottawa Pianos Ottawa ON, Canada  
Paige's Music Indianapolis IN  
Pecknel Music Company Greenville SC  
Plum Grove Music Lowell IN  
PM Music Center Aurora IL  
Port Mac Guitars Port Macquarie NSW, Australia  
Progressive Music Mckeesport PA  
Quinlan & Fabish Music Co. Burr Ridge IL  
Red Dragon Guitars Sparta NC  
Righteous Guitars Roswell GA  
Robert M. Sides Family Music Centers Williamsport PA  
Royalton Music Center North Royalton OH  
Sam Ash Music Hicksville NY  
San Diego Music Studio San Marcos CA  
Schmitt Music Brooklyn Center MN  
Shoreline Music Durango CO  
Shuffield Music Company Arkadelphia AR  
Sims Music Columbia SC  
Sinasoid Lynnwood WA  
Spicer's Music Auburn AL  
Springfield Music Springfield MO  
Strait Music Company Austin TX  
Strings and Beyond Southport NC  
Summerhays Music Murray UT  
Symphony Supply Paducah KY  
Ted Brown Music Tacoma WA  
The Acoustic Shoppe Springfield MO  
The Candyman Strings & Things Santa Fe NM  
The Loft Violin Shop Columbus OH  
The Minor Chord Music Outfitters Littleton MA  
The Music Room Palatine IL  
The Music Store Garland TX  
Third Rock Music Center Cincinnati OH  
TJ's Music Fall River MA  
Ukulele Station America Oregon IL  
Uncle Ike's Music & Sound Dubuque IA  
Unga Bunga Music Paducah KY  
Wentworth Music Kelowna BC, Canada  
West Music Coralville IA  
Westlake Pro North Hollywood CA  
Willis Music Florence KY  
Zeswitz Music Reading PA  

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The NAMM Foundation Announces $675,000 in Grants to Music Education Programs

The NAMM Foundation has announced that the organization will benefit 24 different music education programs with $675,000 in grants, an increase made possible by NAMM Foundation donors. The beneficiaries, located both domestically and abroad, provide access and instruction to a variety of different communities and demographics. While unique in instrumentation and location, each organization’s mission underscores the Foundation’s commitment to creating and supporting access to quality music education programs to inspire a life-long love of music making.

“From France to Brazil, to Canada and Great Britain and beyond, the recipients of our grants are working to create access and opportunities for all people to experience the joy of making music,” stated Mary Luehrsen, Executive Director of The NAMM Foundation. “It is through the transformative work of nonprofit music service organizations that thousands of people will discover their own musical talents.”

Since its inception in 1994, The NAMM Foundation’s annual grant program has donated more than $16 million in support to domestic and international music education programs, scientific research, advocacy and public service programs related to music making. The grants are funded in part by donations from the National Association of Music Merchants (NAMM) and its 10,300 member companies worldwide.

“We are grateful to the many new and existing donors who have so generously benefitted the NAMM Foundation this past year,” continued Luehrsen. “Their generosity has helped the Foundation expand its grant making efforts to benefit numerous opportunities for people of all ages to experience the joys and benefits of making music.”

The 2017 beneficiaries of The NAMM Foundation grants are as follows:

Anafima Associação Nacional dos Fabricantes de Instrumentos Musicais e Audio LTda (ANAFIMA)

The Brazilian Musical Instruments and Audio Industry Association is led by a mission of creating more musicians. The charity was formed by the ANAFIMA to channel resources directly into creating more music makers. The NAMM Foundation funding will support its efforts to expand National Play Day in 2018 offering free lessons through a network of music stores and companies. A grant will also support promotional efforts through an expanded website and PR outreach to promote the benefits of making music and National Play Day events and music learning opportunities.

Australian Music Association

The Australian Music Association is the trade body for the music products industry, representing wholesalers, manufacturers, retailers and associated services for musical instruments, pro audio, print music, lighting and computer music products. The NAMM Foundation funding supports the expansion of AMA’s commitment to Recreational Music Making and the organization’s Young Warriors program. This outreach and youth development effort is organized in collaboration with regional mental health professionals and youth workers who operate rock bands and hands-on music technology learning in store fronts and community centers. Funding will also support the 2018 Make Music Day Australia.

Coalition for Music Education in Canada

The Coalition for Music Education in Canada (CMEC)’s mission is to raise the awareness and understanding of the role that music education plays in Canadian culture, and to promote the benefits that music education brings to young people. The NAMM Foundation funding supports the expansion of its Music Monday program, a public awareness initiative that engages thousands of music makers and the media in the opportunity to celebrate music making's vital role in school and in life. The program has engaged national media, politicians and artists in promoting the importance of music education for all children in Canada. CMEC will also continue to advance its Youth4Music program engaging young people in their communities creating a network of youth promoting the benefits and importance of music education.

Dallas Wind Symphony

The Dallas Wind Symphony’s mission is to bring extraordinary musicians and enthusiastic audiences together to celebrate the performance, promotion, and preservation of the music and traditions of the American wind band through concerts, recordings, broadcasts, music education programs, commissions, and projects that nurture the professional development of musicians, composers, and conductors. The NAMM Foundation funding will support their School Band Education Enrichment for all Dallas Independent School District fifth grade students as an introduction to band. Funding also supports the Dallas Wind Symphony summer band camp that provides at-risk and underserved students from the Dallas Independent School District the chance to attend a unique summer band camp presented by the professional musicians of this world-class wind ensemble.

EngAge, Inc.

The EngAge mission is to empower people- intellectually, creatively and emotionally- to do what they do best for the rest of their lives. EngAGE is a national service program that is an outgrowth of NAMM-funded research on the impact of rigorous music and art making on the health and wellbeing of seniors. A first-ever NAMM Foundation grant will support “EngAGE in Music,” an expansion of ongoing EngAGE in Creativity programs, that transforms senior apartment communities into vibrant centers for teaching and learning, artistic exploration, creativity and engagement. Funding support for EngAGE in Music will offer a variety of music programs (taiko drumming, ukulele, choir and other ensemble music opportunities) for low-income seniors residing in Common Bond communities in Minneapolis, MN through a collaboration with the MacPhail Center for Music.

Guitars and Accessories Marketing Association

The Guitar and Accessories Marketing Association (GAMA) is a trade association comprising guitar products manufacturers and distributors with a mission to bring together and grow the guitar community by promoting greater access to learning and playing guitar. The NAMM Foundation funding supports the training of 250-300 school music educators in the coming year through workshops that occur across the country and provides tools to start school-based guitar programs. Through the grant, this long-running program has substantially influenced what is offered in music education curriculum programs in the U.S. today.

Guitars in the Classroom

Guitars in the Classroom (GITC) trains and equips classroom teachers to integrate singing and playing guitar into children’s daily school experiences. By providing instruction, access to instruments, resource materials, and program supervision, GITC empowers educators to transform classrooms into musical environments that bring out the best in all students by engaging them in studies across the curriculum. The NAMM Foundation funding will support the “Triangle Training Approach” – workshops and teacher training to support teachers as they integrate guitar and ukulele into the elementary curriculum.

John Lennon Educational Tour Bus

The John Lennon Educational Tour Bus is a non-profit 501(c)(3) state-of-the-art mobile audio and HD video recording and production facility. The NAMM Foundation funding supports a school and community residency in school year 2017-18 featuring student workshops on The John Lennon Educational Tour Bus, a mobile recording studio that provides hands-on training in music technology. As part of the residency, The NAMM Foundation hosts a community-wide, town hall style SupportMusic Community Forum as a national webcast that celebrates the community’s commitment and support for music education for all students. A school district/community is selected based on a submission to a “What Makes Music Education Great in My District” video contest that is held each fall.

Little Kids Rock

The mission of Little Kids Rock is to restore and revitalize music education in U.S. public schools. It provides free musical instruments and music instruction to underserved schools across the country. The NAMM Foundation funding supports Little Kids Rocks’ Modern Band Rockfest 2017, its 5th annual national teacher training conference. This week-long teacher training event guides teachers and administrators in methods to develop “modern band” programs – guitar, drums, keyboard – as part of school music education offerings.

The Mr. Holland's Opus Foundation

The Mr. Holland’s Opus Foundation (MHOF) expands and boosts music education in schools by providing durable, high-quality musical instruments to deserving, under-funded music programs nationwide. MHOF also helps schools advance best practices to ensure the longevity of these vital programs. The NAMM Foundation funds will assist MHOF in selecting and providing new instruments to supply two school music programs.

Music For All

Music For All/UK is the charity attached to the UK musical instrument industry. The organization serves to make more musicians. The charity will use The NAMM Foundation grant to align its Learn to Play Day in 2017 with the global Make Music Day UK music events and to expand the reach and ambition of the project. The Learn to Play Day annual event enables the public to have free lessons at UK music retail stores. The goal is to expand Learn to Play Day to a week-long event that culminates in UK-wide Make Music Day being developed with partners that include the BBC, musicians’ union and others. As part of an expanding NAMM-member-led network, Music for All will also share its community event resources with MI organizations in Brazil, Spain and Germany.

Musical Futures Australia

Musical Futures, a program created in the UK and with NAMM support, will offer training to teachers in schools. The program is designed to extend the reach of music education into the local school systems across Asia using the Musical Futures approach to teaching and learning. A grant supports the project’s immediate goals to increase access to music making through: the development of a network of schools and highly skilled teachers who can facilitate and lead music education in their local cities and communities; creating an infrastructure and means to transfer the skills and approach to local teachers and school systems; broaden the base of music making opportunities to include recreational/community music making for young students; and address the barriers and impediments that restrict access to music making across school systems.

National Piano Foundation

The mission of the National Piano Foundation is to develop educational programs, activities and materials which educate the general public, parents and students about the value, benefit and enjoyment of playing the piano; contribute to the professional well-being of the teaching community; support the music study success of piano users; and promote the productive interaction and cooperation of all segments of the music industry. The NAMM Foundation funds will support the continuance of the National Piano Foundation’s (NPF) training for piano teachers in collaboration with Music Teachers National Association (MTNA). The grant also supports a new program, Keyboards in the Classroom, and the development and piloting of a new classroom curriculum and teacher training modeled after a high-impact program in a Texas public school. This “teaching the teacher” program seeks to reach thousands of more students through group keyboard lessons and compel piano and piano lab purchases as part of music education infrastructure needs in public schools.

National String Project Consortium

The National String Project Consortium (NSPC) is a coalition of String Project sites based at colleges and universities across the United States. The NSPC is dedicated to increasing the number of children playing stringed instruments, and addressing the critical shortage of string teachers in the United States. The NAMM Foundation funding support will provide teacher training for string music educators and offer training to teach strings in inner-city and under-served communities. Funding will support the emerging programs of four existing sites at Pacific University, Kennesaw State University, Southern Mississippi University, and University of Texas at El Paso, as well as a new site at Tennessee Tech University.

Notes for Change, Inc.

Notes for Change, Inc. seeks to empower students through the experience of musical study and increasing access to music education. The organization's goals are to promote life skills and community through musical training, and advocate for music education. The NAMM Foundation funding will expand the Ensemble Newsletter readership by distributing in formats that provide access through all means across the global Sistema. Support will also raise awareness through a social media campaign.

Orchestre a' L'Ecole

Orchestre A L’Ecole, a non-profit music trade association in France, aims to develop the musical abilities of young people in schools in disadvantaged areas. The NAMM Foundation funding will support the continued expansion and provide instruments for students regardless of the personal financial resources of schools and students. As of September 2016, this program of youth orchestra development in France has increased to include 1,200 orchestras throughout the country and hosts national and regional festivals.

Percussion Marketing Council

The Percussion Marketing Council’s mission is to provide professional marketing and advertising campaigns, programs and activities that bring increased public awareness to drumming, thus increasing the number of people playing all types of drums. The NAMM Foundation funding supports four key PMC program areas: Drum Set in the Classroom (DSC) that offers in-school drum set workshops with a goal to create more drummers and familiarity with drum set music making; expansion of Percussion in the Schools (PIS) to include more in-school events and cultivate more professional facilitators; Drums Across America based on PMC’s successful drum lesson lab tent at select Vans Warped Tour in the summer and increase the lesson lab activities in school and community settings; and International Drum Month, an annual promotion and percussion celebration effort.

Percussive Arts Society

Percussive Arts Society (PAS) is a non-profit, music service organization. Its mission is to promote percussion education, research, performance and appreciation throughout the world. The NAMM Foundation funding supports its expansion of the Indianapolis-based Find Your Rhythm! Community Outreach program. The grant will continue its work with Indianapolis-area school districts via tours and hands-on programs at Rhythm! Discovery Center that also serve the general public with exposure to music education and percussion in its Saturday programs.

San Diego Youth Symphony

The San Diego Youth Symphony (SDYS) and Conservatory instills excellence in the musical and personal development of students through rigorous and inspiring musical-training experiences. The NAMM Foundation funding supports SDYS Community Opus after-school programs in Chula Vista, CA (CVESD). As the district builds its district-wide music education program, the Opus after-school program fill a gap of access for students who do not yet have in-school music and students who want a more advanced music ensemble experience. The NAMM Foundation support for the SDYS Community Opus in Chula Vista has been a catalyst for the re-instatement of music education in the district including the hiring of over 70 fulltime certified music and arts educators.

SongwritingWith: Soldiers

SongwritingWith: Soldiers (SW:S)’s mission is to transform lives by using collaborative songwriting to expand creativity, connections and strengths. Soldiers (SW:S) connects veterans with professional songwriters in retreat and workshop settings to craft songs about combat, the transition home and address issues of PTSD, connectedness and social isolation that can occur after military service. The program serves all branches of the military populations. Retreats are free to participants and their family/caregiver. The NAMM Foundation will support two SongwritingWith: Soldiers retreats.

The Sphinx Organization, Inc.

Founded in 1996, the Sphinx Organization is a Detroit-based national performing arts organization dedicated to transforming lives through the power of diversity in the arts. The NAMM Foundation funding will support the organization’s summer academy that provides music education and a pathway to exemplary achievement in classical music for Black and Latino student musicians.

Technology Institute for Music Educators (TI:ME)

The Technology Institute for Music Educators (TI:ME) is a non-profit organization whose mission is to assist music educators in applying technology to improve teaching and learning in music. The NAMM Foundation grant will support the TI:ME Technology Leadership Academy for pre-service music education teachers. Selected through a competitive, national application process, 20 participants who are in the final years of preparation to be music teachers, will attend the academy to be held in conjunction with the TI:ME National Conference and learn various methods for using music technology as part of standards-based music education curriculum.

VH1 Save the Music Foundation

VH1 Save the Music Foundation develops long-term, sustainable instrumental music programs in high-need public schools. In 2014, they created the KEYS + Kids Piano Grant Program to respond to the demand for high-quality piano packages for music, drama and community programs in K-12 schools. The NAMM Foundation funding will provide two targeted KEYS + Kids grants to qualifying schools in the 2017-18 school year.

Young Audiences Arts for Learning

A grant to Young Audiences (YA), a national non-profit that connects educators to community music and arts education resources, continues a collaboration with The NAMM Foundation to strengthen the capacities of music service organizations. YA will organize a series of forums and roundtables at The NAMM Show 2018 along with online resources to strengthen music making service organizations around issues of non-profit management including board governance, fund raising, promotion and program evaluation and implementation that includes alignment with national fine arts standards.

About The NAMM Foundation

The NAMM Foundation is a non-profit supported in part by the National Association of Music Merchants and its 10,300 members around the world. The NAMM Foundation works to advance active participation in music making across the lifespan by supporting scientific research, philanthropic giving and public service programs. For more information about The NAMM Foundation, please visit

NAMM Musikmesse Russia and Prolight + Sound NAMM Russia Return to Moscow in September


Release Date

Tue, 03/21/2017

NAMM Musikmesse Russia, the international fair for musical instruments, sheet music, music production and music business connections, and Prolight + Sound NAMM Russia, the international fair of technologies and services for entertainment, integrated systems and creation, will welcome visitors to Moscow’s Sokolniki Exhibition and Convention Centre, September 14 to 17, 2017. Now in its sixth year, the show attracts Russian and international manufacturers and distributors to present the latest in musical instruments, products, and pro lighting and audio technologies to a crowd of industry specialists and consumers.

Since making its debut in 2012, over 400 companies from 28 countries have demonstrated their products and services to more than 60,000 unique visitors. In the past five years, NAMM Musikmesse Russia and Prolight + Sound NAMM Russia has become a key platform for the Russian market to create business opportunities and to share experiences between industry professionals from various countries, while experiencing continued visitor growth representing all sectors of the industry.

The 2017 NAMM Musikmesse Russia show will offer several new features and areas as part of the reimagined floorplan, including a reorganization of the pavillions into similar product groups known as “brand worlds.” These spaces will showcase similar products and distributors in key locations and will include brand world guitars; brand world keyboards, for piano, synthesizers and other keyboard instruments; and DJ brand world, for manufacturers of DJ equipment and DJ schools to demonstrate their products and services at the show.

Along with the new areas, the show will also launch a new pavillion, Pavilion Classique. Visitors to this area will be able to enjoy and evaluate acoustic musical instruments and accessories in a quiet environment. The area will also feature an open space with musical instruments and teachers to welcome and provide musicial instruction to younger guests.

Several attendee favorite events will return to this year’s show, including The Grand Band Show, a special joint project from the Russian Ministry of Culture, Moscow State University and NAMM Musikmesse Russia, among many others. Last year, over 450 Russian and international attendees participated in the outdoor orchestral and band fest, and set a record for its performance.

Alongside The Grand Band Show, CHOIREXPO, a guided choir assembly, and Drummers United, a dedicated pavilion for percussionist will also return. CHOIREXPO will offer choral educational sessions, master classes, seminars and lectures by leading Russian and European specialists alongside well-known choirmasters from Russia, Italy, Bulgaria, Slovakia and Latvia. The Drummers United pavilion will celebrate its second year at the show, and will feature leading companies and manufacturers offering a full range programming, including performances, presentations, master classes and demonstrations of products and area drum schools.

In addition to the numerous brand worlds and pavillions, NAMM Musikmesse Russia will offer a variety of concert and entertainment programming which will include performances of popular musicians, workshops and master classes, autograph sessions of local and international artists, musical competitions and much more. Activities for teachers and other music education specialists will be offered as part of the business program of the show.

At Prolight + Sound NAMM Russia, entertainment technology professionals will find a plethora of opportunity to network and learn. Located in pavilion 4 and 4.2 of the Sokolniki centre, the show will feature an open-air platform that will consist of different line arrays and acoustic systems demonstrating the capabilities of concert sound equipment. Confirmed participating companies include Stagemarket, Serapid, LTM, Clay Paky, Robe, SiM, MixArt, OKNO-Audio, Tüchler, Sundrax, Dealercenter, as well as other top manufacturers and distributors of leading brands.

New for 2017, Prolight + Sound NAMM Russia’s business program will present B2B tours around the fair for industry specialists. Exhibitors will organize seminars, workshops and presentations for professional sound engineers, theatre workers, managers of rental companies and many more. Industry experts will also be onsite to conduct seminars in branding and business development. As part of this, the Theatre Forum will again return to Prolight + Sound NAMM Russia. This popular forum will again showcase novelties in theatrical equipment, technologies, materials and props for stage.

An impressive number of specialist organizations and state institutions have returned to again support the fair: MF-group and EuroShow companies are technical partners and, a new generation online event calendar, will serve as the shows’ general promotion partner.

Additional details of show events and programming will be available in the near future. In the interim, please visit the official fair websites to register for additional information or to secure a ticket to attend. and

Other Musikmesse fairs worldwide:

Musikmesse, 5 to 8 April 2017, Frankfurt, Germany

Music China, 11 to 14 October 2017, Shanghai, China

Other Prolight + Sound fairs worldwide:

Prolight + Sound, 4 to 7 April 2017, Frankfurt, Germany

Prolight + Sound Shanghai, 11 to 14 October 2017, China

Prolight + Sound Middle East, 17 to 19 October 2017, Dubai

Prolight + Sound Guangzhou, 10 to 13 May 2018, China

Other NAMM shows worldwide

Summer NAMM, 13 to 15 July 2017, Nashville, Tennessee The NAMM Show, 25 to 28 January 2018, Anaheim, California

About Messe Frankfurt

Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With some 2,400 employees at 30 locations, the company generates annual sales of over €640 million. Thanks to its far-reaching ties with the relevant sectors and to its international sales network, the Group looks after the business interests of its customers effectively. A comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services.
With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).

For more information, please visit our website at:


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NAMM Statement on Proposal to Defund the NEA


Release Date

Fri, 03/17/2017

Since 1965, the National Endowment for the Arts (NEA) has provided all Americans access and opportunity to participate in, and to experience, the power of the arts. The agency’s grants and support for thousands of nonprofit arts organizations can be found in every state – and in every Congressional district – leveraging significant state and local support for arts service programs and serving as a platform for hundreds of thousands of jobs in the creative industry. These programs enrich our students, communities and culture. The organization’s commitment to a vision in which all Americans have access to the arts greatly parallels our own.

NAMM firmly believes that the NEA plays a vital role in enriching our communities today and should be adequately funded into the future. This will allow access and opportunity in the arts for many underserved citizens, and build human and cultural bridges through community participation and engagement in the arts. It also supports innovative arts education efforts, including programs like The Harmony Project; a project which was the subject of a groundbreaking research study on how music making impacts how the brain processes sound, a study supported by The NAMM Foundation. We believe that reduction or elimination of federal funding support for the NEA should be held in careful consideration for its culture impact on us as a nation, and for the many present-day benefits it grants to all Americans.

While we are in the initial stages of the federal budget process, NAMM will be working alongside our many arts partners in an advocacy role and will provide updates on our website.

If you would like to voice your support for the National Endowment for the Arts today, please visit Americans for The Arts:

To learn more about the NEA and the many programs it funds, please visit:

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NAMM Members to Return to Washington to Advocate for Music Education


Release Date

Wed, 02/22/2017

NAMM members will return to the nation’s capital this spring for the organization’s 13th Annual Washington, D.C. Fly In for Music Education, May 22-25, 2017. As business owners and representatives, NAMM members will have the opportunity to advocate for the industry at-large to elected officials through a common mission to support the value and importance of music education to elected officials.

“I think there are two very different approaches that individuals tend to take in our democracy: either sit on the sidelines and pine away for a different outcome or jump in and help change it for the better," said Joe Lamond, NAMM President and CEO. “This May, NAMM members from around the country will come to D.C. in one delegation with one voice to support our industry’s core beliefs, won’t you join them?”

The week of advocacy will begin on Monday, May 22 with a Day of Service, a chance for members to put advocacy into action with a visit to a local elementary school to meet administrators, teachers and students, and to provide musical instruction. On Tuesday, the Fly-In delegates will receive legislative briefings from lead policy experts and influencers, learn about the policies and priorities of the new Presidential administration, and receive advocacy training for meetings with elected officials both in D.C. and their home states.

On Wednesday, NAMM delegates will head to Capitol Hill to meet with Members of Congress and their staff to engage in meaningful dialogue regarding the importance of music education in their own districts and businesses. Delegates will ask for Congressional support with the implementation and funding of the Every Student Succeeds Act (ESSA), which was signed into law by President Obama in 2015 and is moving toward state-level implementation. Later that evening, NAMM members will have the chance to continue their networking with other members and officials at a Celebration for Music Education Reception to be held in the U.S. Capitol Building.

On Thursday, participants are welcome to join the SupportMusic Coalition wrap-up meeting where the group will discuss the week’s efforts and develop a plan of action for advocacy in their home states. This important roundtable will outline next steps for meaningful, local advocacy work.

NAMM members make up an important constituency for music education at the Federal level. By participating in the Fly-In, NAMM members show solidarity to work together for access to music education for over 50 million children in the U.S. public education system, and as advocates for the many NAMM member businesses based in the United States.

For detailed information on The 2017 NAMM Music Education Advocacy D.C. Fly-In, May 22-25, 2017, please visit:

To register to attend, please visit:

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