Summer NAMM Provides More Business-Enhancing Opportunities

As a platform to develop new business strategies, connect with industry peers and to springboard into a successful second-half of the year and the all-important holiday sales season, 2017 Summer NAMM welcomed a plethora of buyers, exhibitors, artists, industry veterans and music professionals last week at Music City Center in Nashville (July 13-15). The annual show drew crowds of industry pros seeking to invest in their businesses and gain a competitive advantage in today’s dynamic marketplace.

“The pace of change is accelerating, and with it, never has it been more critical to long-term business success to work on your business rather than in it,” said Joe Lamond, NAMM president and CEO. “The three days of Summer NAMM offered our valued members the tools needed to nurture and grow their businesses through opportunities to cultivate new relationships, reaffirm existing ones and invest in their businesses through high-value educational opportunities.”

An abundance of professional education sessions and leading manufacturers welcomed 14,284 industry members to the show, a 2 % increase from 2016. Of note, international attendees accounted for a growth of 14% over 2016, and nearly 28% growth over 2015; a trend which continues to demonstrate the international opportunities available to both buyers and exhibiting members alike. Buyers from around-the-world found their way to Summer NAMM in a comparable count to 2016, but with the diversity of location and store product mix and needs as differentiating factors. This year’s event welcomed a slight increase of 1% buying firms to the show; an increase attributed to multi-line carriers from the U.S. and Europe, and large ecommerce and click and mortar warehouse retailers populating the show floor with buying power.

The show counted 1,650 brands presented by 505 total exhibitors, comparable to 2016, but representing a 2% increase over 2015. Exhibitors included a dynamic mix of top-name makers in traditional MI including Fender, Gibson, Sabian, Peavy, Fishman, Martin, Eventide, Gator Cases, Hal Leonard, Gretsch, Boss, Yamaha, D’Addario, and a variety of pro audio companies were also on-hand including Avid, IK Multimedia, CAD Audio, Casio, PreSonus, Neutrik, Rupert Neve Designs, and many more.

For established brands like Fender, Justin Norvell, Senior Vice President said that "Summer NAMM is the springboard for the back half of the year and a time where you create excitement and create energy with dealers, retailers, and partners in the industry, and set the table for Q3 and 4, which is when most of the business is done in the industry."

David Jahnke, Senior Vice President of Sales for Hal Leonard echoed the sentiment: "We come to meet with existing dealers, but also to make a lot of new connections. It's a great opportunity to connect with a lot of retailers we probably wouldn't see throughout the year. Summer NAMM really gives us the ability to have deeper conversations."

New and returning exhibitors accounted for 235 of the exhibitor count and included emerging brands like Audio Fusion, 3Dio, Devilcat Amplifiers, Locomotive Audio, Serek Basses, the Electric Harmonica Company and many others. For a variety of new exhibitors, the vibrancy and opportunity to exhibit at Summer NAMM is a “must have” for the growth of their business. Tim Barbour, co-founder of Strung, a custom guitar string accessory maker, explained: “We didn’t know what to expect for the first time coming here and we’ve met some amazing people,” he enthused. “Within the first hour of the show, we’ve opened up a few wholesale accounts and we’re already planning to come back.”

Another first-time exhibitor, 3Dio, a binaural microphone company, chose Summer NAMM to launch their products. Jeffrey Anderson, founder and CEO of the company shared, “Summer NAMM is our first show, and being in Nashville is the ideal location for us. There are retailers and manufacturers here to garner interest in our products and make connections, and artists are able to give it a try.”

More than 60 professional development sessions, designed to enhance skills and businesses across the industry, were presented by NAMM U and TEC Tracks. Hot topics included innovative store design, video marketing secrets, and differentiating your lesson program, as well as a variety of technology focused sessions including the art of music production, audio for VR and live sound essentials. Special guests, including country hit-makers Sheryl Crowe and Sara Evans delighted the crowd, making for a could-not-miss gathering for professionals involved in all areas of the industry.

“The Summer NAMM Show goes leaps and bounds beyond the inventory selection process. I use this week as an opportunity to network and meet people, grow, be a sponge and soak up knowledge from other industry veterans,” offered Tim Spicer, owner of Spicer’s Music. “The Idea Center and the networking opportunities give you the opportunity to grow personally and professionally, and the wisdom gained will help your business for years to come.”

NAMM U and TEC Tracks were top-stop-spots for leading retailers, including Robert Christie, President of A&G Central Music (and 2017 Dealer of the Year), shared, “I come mostly to connect with my peers and attend the educational sessions. There are a lot of smart people here, so I take advantage to learn more. When you're surrounded by people who have the same passions for the things that you do, and are continuing to learn how to do it better, it can't help but rub off on you. We learn lessons at every NAMM Show.”

"We like coming to Summer NAMM for the classes. We've been in business 45 years, we know you always have to keep your eyes and ears open to what's attracting the customer, how we can make ourselves visible in ways we might not have thought of, how to approach a customer with a conversation they might not have thought about,” said Renee Farley, owner of Farley’s House of Pianos.

The show kicked off Thursday morning with a session from futurist and “Retail Prophet” Doug Stephens in a session titled “The Retail Store of the Future.” In the NAMM U Breakfast Session, Stephens shared his thoughts on what awaits retail and how the music products industry can begin to chart the future now. Friday’s Breakfast Session welcomed customer experience expert Doug Fleener as he presented “The Connected Consumer: Customer Experience in an Online World.” Fleener offered best practices for creating a valued customer experience in-store and online. Saturday morning offered perennial favorite “Best in Show.” Presented by moderator and Music Inc. Publisher Frank Alkyer, the panel of independent retailers discussed their top product picks from the show floor.

Networking and exciting NAMM at Night events could be found each day of the show, starting on Thursday with the 34th annual American Eagle Awards. The annual awards show honored country music legend Crystal Gayle; singer, songwriter and poet Patti Smith; and comic, actor, writer, musician and creators' rights activist Harry Shearer. Presented by the National Music Council, the highly prestigious awards are presented each year in recognition of long-term contributions to American musical culture and heritage, the importance of music education for all children, and the need to protect creators’ rights locally and internationally. NAMM members in attendance enjoyed performances from each artist, and the chance to witness Paul Shaffer and Richard Leigh present the awards.

Friday evening gathered the industry to honor their peers in the Top 100 Dealer awards. Now in its seventh year, the Top 100 applaud the excellence and innovation found in music products retailing and this year, recognized A&G Central Music with the prestigious “Dealer of the Year” award. The event was hosted by Country Music Television personality Cody Alan, complete with music from Tim Akers and The Smoking Section featuring "American Idol" finalist, Melinda Doolittle. A complete list of winners can be found here: https://www.namm.org/news/press-releases/namm-celebrates-world’s-top-1...

On Saturday - Music Industry Day - attendees and members welcomed country music legend Charley Pride. Pride treated the crowd to a rousing performance spanning his decades of hits, including “Kiss an Angel Good Morning,” “Is Anybody Goin’ to San Antone?” and a few songs off his recently released album, Music in My Heart.

As the 2017 Summer NAMM Show came to a close, the industry left armed and focused on bringing value back to their businesses for a successful second-half of the year. New exhibitor, Jake Serek, founder of Serek Basses said, “The feedback and connections I’ve made here will carry back with me to my shop and help me improve my business and my products. I’ve made lots of valuable connections at Summer NAMM which I’ll carry home with me.”

Next up for the music instrument, pro audio and live event tech industry will be The 2018 NAMM Show. Held January 25-28 in Anaheim, The 2018 NAMM Show campus will be expanded and reimagined with the addition of 100,000 square-foot building, new alliances with ESTA, AES and others, new exhibitors in the lighting, live sound and event technologies areas, as well as new networking opportunities and events, such as the Parnelli Awards, designed to serve the crossroads of the industry.

Photo links for editorial use: Please credit Jason Davis/Getty Images for NAMM

Summer NAMM Show Opening

American Eagle Awards, Honoring Crystal Gayle, Patti Smith and Harry Shearer

Top 100 Dealer Awards

Summer NAMM Music Industry Day Featuring Charley Pride

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The NAMM Foundation Announces $675,000 in Grants to Music Education Programs

The NAMM Foundation has announced that the organization will benefit 24 different music education programs with $675,000 in grants, an increase made possible by NAMM Foundation donors. The beneficiaries, located both domestically and abroad, provide access and instruction to a variety of different communities and demographics. While unique in instrumentation and location, each organization’s mission underscores the Foundation’s commitment to creating and supporting access to quality music education programs to inspire a life-long love of music making.

“From France to Brazil, to Canada and Great Britain and beyond, the recipients of our grants are working to create access and opportunities for all people to experience the joy of making music,” stated Mary Luehrsen, Executive Director of The NAMM Foundation. “It is through the transformative work of nonprofit music service organizations that thousands of people will discover their own musical talents.”

Since its inception in 1994, The NAMM Foundation’s annual grant program has donated more than $16 million in support to domestic and international music education programs, scientific research, advocacy and public service programs related to music making. The grants are funded in part by donations from the National Association of Music Merchants (NAMM) and its 10,300 member companies worldwide.

“We are grateful to the many new and existing donors who have so generously benefitted the NAMM Foundation this past year,” continued Luehrsen. “Their generosity has helped the Foundation expand its grant making efforts to benefit numerous opportunities for people of all ages to experience the joys and benefits of making music.”

The 2017 beneficiaries of The NAMM Foundation grants are as follows:

Anafima Associação Nacional dos Fabricantes de Instrumentos Musicais e Audio LTda (ANAFIMA)

The Brazilian Musical Instruments and Audio Industry Association is led by a mission of creating more musicians. The charity was formed by the ANAFIMA to channel resources directly into creating more music makers. The NAMM Foundation funding will support its efforts to expand National Play Day in 2018 offering free lessons through a network of music stores and companies. A grant will also support promotional efforts through an expanded website and PR outreach to promote the benefits of making music and National Play Day events and music learning opportunities.

Australian Music Association

The Australian Music Association is the trade body for the music products industry, representing wholesalers, manufacturers, retailers and associated services for musical instruments, pro audio, print music, lighting and computer music products. The NAMM Foundation funding supports the expansion of AMA’s commitment to Recreational Music Making and the organization’s Young Warriors program. This outreach and youth development effort is organized in collaboration with regional mental health professionals and youth workers who operate rock bands and hands-on music technology learning in store fronts and community centers. Funding will also support the 2018 Make Music Day Australia.

Coalition for Music Education in Canada

The Coalition for Music Education in Canada (CMEC)’s mission is to raise the awareness and understanding of the role that music education plays in Canadian culture, and to promote the benefits that music education brings to young people. The NAMM Foundation funding supports the expansion of its Music Monday program, a public awareness initiative that engages thousands of music makers and the media in the opportunity to celebrate music making's vital role in school and in life. The program has engaged national media, politicians and artists in promoting the importance of music education for all children in Canada. CMEC will also continue to advance its Youth4Music program engaging young people in their communities creating a network of youth promoting the benefits and importance of music education.

Dallas Wind Symphony

The Dallas Wind Symphony’s mission is to bring extraordinary musicians and enthusiastic audiences together to celebrate the performance, promotion, and preservation of the music and traditions of the American wind band through concerts, recordings, broadcasts, music education programs, commissions, and projects that nurture the professional development of musicians, composers, and conductors. The NAMM Foundation funding will support their School Band Education Enrichment for all Dallas Independent School District fifth grade students as an introduction to band. Funding also supports the Dallas Wind Symphony summer band camp that provides at-risk and underserved students from the Dallas Independent School District the chance to attend a unique summer band camp presented by the professional musicians of this world-class wind ensemble.

EngAge, Inc.

The EngAge mission is to empower people- intellectually, creatively and emotionally- to do what they do best for the rest of their lives. EngAGE is a national service program that is an outgrowth of NAMM-funded research on the impact of rigorous music and art making on the health and wellbeing of seniors. A first-ever NAMM Foundation grant will support “EngAGE in Music,” an expansion of ongoing EngAGE in Creativity programs, that transforms senior apartment communities into vibrant centers for teaching and learning, artistic exploration, creativity and engagement. Funding support for EngAGE in Music will offer a variety of music programs (taiko drumming, ukulele, choir and other ensemble music opportunities) for low-income seniors residing in Common Bond communities in Minneapolis, MN through a collaboration with the MacPhail Center for Music.

Guitars and Accessories Marketing Association

The Guitar and Accessories Marketing Association (GAMA) is a trade association comprising guitar products manufacturers and distributors with a mission to bring together and grow the guitar community by promoting greater access to learning and playing guitar. The NAMM Foundation funding supports the training of 250-300 school music educators in the coming year through workshops that occur across the country and provides tools to start school-based guitar programs. Through the grant, this long-running program has substantially influenced what is offered in music education curriculum programs in the U.S. today.

Guitars in the Classroom

Guitars in the Classroom (GITC) trains and equips classroom teachers to integrate singing and playing guitar into children’s daily school experiences. By providing instruction, access to instruments, resource materials, and program supervision, GITC empowers educators to transform classrooms into musical environments that bring out the best in all students by engaging them in studies across the curriculum. The NAMM Foundation funding will support the “Triangle Training Approach” – workshops and teacher training to support teachers as they integrate guitar and ukulele into the elementary curriculum.

John Lennon Educational Tour Bus

The John Lennon Educational Tour Bus is a non-profit 501(c)(3) state-of-the-art mobile audio and HD video recording and production facility. The NAMM Foundation funding supports a school and community residency in school year 2017-18 featuring student workshops on The John Lennon Educational Tour Bus, a mobile recording studio that provides hands-on training in music technology. As part of the residency, The NAMM Foundation hosts a community-wide, town hall style SupportMusic Community Forum as a national webcast that celebrates the community’s commitment and support for music education for all students. A school district/community is selected based on a submission to a “What Makes Music Education Great in My District” video contest that is held each fall.

Little Kids Rock

The mission of Little Kids Rock is to restore and revitalize music education in U.S. public schools. It provides free musical instruments and music instruction to underserved schools across the country. The NAMM Foundation funding supports Little Kids Rocks’ Modern Band Rockfest 2017, its 5th annual national teacher training conference. This week-long teacher training event guides teachers and administrators in methods to develop “modern band” programs – guitar, drums, keyboard – as part of school music education offerings.

The Mr. Holland's Opus Foundation

The Mr. Holland’s Opus Foundation (MHOF) expands and boosts music education in schools by providing durable, high-quality musical instruments to deserving, under-funded music programs nationwide. MHOF also helps schools advance best practices to ensure the longevity of these vital programs. The NAMM Foundation funds will assist MHOF in selecting and providing new instruments to supply two school music programs.

Music For All

Music For All/UK is the charity attached to the UK musical instrument industry. The organization serves to make more musicians. The charity will use The NAMM Foundation grant to align its Learn to Play Day in 2017 with the global Make Music Day UK music events and to expand the reach and ambition of the project. The Learn to Play Day annual event enables the public to have free lessons at UK music retail stores. The goal is to expand Learn to Play Day to a week-long event that culminates in UK-wide Make Music Day being developed with partners that include the BBC, musicians’ union and others. As part of an expanding NAMM-member-led network, Music for All will also share its community event resources with MI organizations in Brazil, Spain and Germany.

Musical Futures Australia

Musical Futures, a program created in the UK and with NAMM support, will offer training to teachers in schools. The program is designed to extend the reach of music education into the local school systems across Asia using the Musical Futures approach to teaching and learning. A grant supports the project’s immediate goals to increase access to music making through: the development of a network of schools and highly skilled teachers who can facilitate and lead music education in their local cities and communities; creating an infrastructure and means to transfer the skills and approach to local teachers and school systems; broaden the base of music making opportunities to include recreational/community music making for young students; and address the barriers and impediments that restrict access to music making across school systems.

National Piano Foundation

The mission of the National Piano Foundation is to develop educational programs, activities and materials which educate the general public, parents and students about the value, benefit and enjoyment of playing the piano; contribute to the professional well-being of the teaching community; support the music study success of piano users; and promote the productive interaction and cooperation of all segments of the music industry. The NAMM Foundation funds will support the continuance of the National Piano Foundation’s (NPF) training for piano teachers in collaboration with Music Teachers National Association (MTNA). The grant also supports a new program, Keyboards in the Classroom, and the development and piloting of a new classroom curriculum and teacher training modeled after a high-impact program in a Texas public school. This “teaching the teacher” program seeks to reach thousands of more students through group keyboard lessons and compel piano and piano lab purchases as part of music education infrastructure needs in public schools.

National String Project Consortium

The National String Project Consortium (NSPC) is a coalition of String Project sites based at colleges and universities across the United States. The NSPC is dedicated to increasing the number of children playing stringed instruments, and addressing the critical shortage of string teachers in the United States. The NAMM Foundation funding support will provide teacher training for string music educators and offer training to teach strings in inner-city and under-served communities. Funding will support the emerging programs of four existing sites at Pacific University, Kennesaw State University, Southern Mississippi University, and University of Texas at El Paso, as well as a new site at Tennessee Tech University.

Notes for Change, Inc.

Notes for Change, Inc. seeks to empower students through the experience of musical study and increasing access to music education. The organization's goals are to promote life skills and community through musical training, and advocate for music education. The NAMM Foundation funding will expand the Ensemble Newsletter readership by distributing in formats that provide access through all means across the global Sistema. Support will also raise awareness through a social media campaign.

Orchestre a' L'Ecole

Orchestre A L’Ecole, a non-profit music trade association in France, aims to develop the musical abilities of young people in schools in disadvantaged areas. The NAMM Foundation funding will support the continued expansion and provide instruments for students regardless of the personal financial resources of schools and students. As of September 2016, this program of youth orchestra development in France has increased to include 1,200 orchestras throughout the country and hosts national and regional festivals.

Percussion Marketing Council

The Percussion Marketing Council’s mission is to provide professional marketing and advertising campaigns, programs and activities that bring increased public awareness to drumming, thus increasing the number of people playing all types of drums. The NAMM Foundation funding supports four key PMC program areas: Drum Set in the Classroom (DSC) that offers in-school drum set workshops with a goal to create more drummers and familiarity with drum set music making; expansion of Percussion in the Schools (PIS) to include more in-school events and cultivate more professional facilitators; Drums Across America based on PMC’s successful drum lesson lab tent at select Vans Warped Tour in the summer and increase the lesson lab activities in school and community settings; and International Drum Month, an annual promotion and percussion celebration effort.

Percussive Arts Society

Percussive Arts Society (PAS) is a non-profit, music service organization. Its mission is to promote percussion education, research, performance and appreciation throughout the world. The NAMM Foundation funding supports its expansion of the Indianapolis-based Find Your Rhythm! Community Outreach program. The grant will continue its work with Indianapolis-area school districts via tours and hands-on programs at Rhythm! Discovery Center that also serve the general public with exposure to music education and percussion in its Saturday programs.

San Diego Youth Symphony

The San Diego Youth Symphony (SDYS) and Conservatory instills excellence in the musical and personal development of students through rigorous and inspiring musical-training experiences. The NAMM Foundation funding supports SDYS Community Opus after-school programs in Chula Vista, CA (CVESD). As the district builds its district-wide music education program, the Opus after-school program fill a gap of access for students who do not yet have in-school music and students who want a more advanced music ensemble experience. The NAMM Foundation support for the SDYS Community Opus in Chula Vista has been a catalyst for the re-instatement of music education in the district including the hiring of over 70 fulltime certified music and arts educators.

SongwritingWith: Soldiers

SongwritingWith: Soldiers (SW:S)’s mission is to transform lives by using collaborative songwriting to expand creativity, connections and strengths. Soldiers (SW:S) connects veterans with professional songwriters in retreat and workshop settings to craft songs about combat, the transition home and address issues of PTSD, connectedness and social isolation that can occur after military service. The program serves all branches of the military populations. Retreats are free to participants and their family/caregiver. The NAMM Foundation will support two SongwritingWith: Soldiers retreats.

The Sphinx Organization, Inc.

Founded in 1996, the Sphinx Organization is a Detroit-based national performing arts organization dedicated to transforming lives through the power of diversity in the arts. The NAMM Foundation funding will support the organization’s summer academy that provides music education and a pathway to exemplary achievement in classical music for Black and Latino student musicians.

Technology Institute for Music Educators (TI:ME)

The Technology Institute for Music Educators (TI:ME) is a non-profit organization whose mission is to assist music educators in applying technology to improve teaching and learning in music. The NAMM Foundation grant will support the TI:ME Technology Leadership Academy for pre-service music education teachers. Selected through a competitive, national application process, 20 participants who are in the final years of preparation to be music teachers, will attend the academy to be held in conjunction with the TI:ME National Conference and learn various methods for using music technology as part of standards-based music education curriculum.

VH1 Save the Music Foundation

VH1 Save the Music Foundation develops long-term, sustainable instrumental music programs in high-need public schools. In 2014, they created the KEYS + Kids Piano Grant Program to respond to the demand for high-quality piano packages for music, drama and community programs in K-12 schools. The NAMM Foundation funding will provide two targeted KEYS + Kids grants to qualifying schools in the 2017-18 school year.

Young Audiences Arts for Learning

A grant to Young Audiences (YA), a national non-profit that connects educators to community music and arts education resources, continues a collaboration with The NAMM Foundation to strengthen the capacities of music service organizations. YA will organize a series of forums and roundtables at The NAMM Show 2018 along with online resources to strengthen music making service organizations around issues of non-profit management including board governance, fund raising, promotion and program evaluation and implementation that includes alignment with national fine arts standards.

About The NAMM Foundation

The NAMM Foundation is a non-profit supported in part by the National Association of Music Merchants and its 10,300 members around the world. The NAMM Foundation works to advance active participation in music making across the lifespan by supporting scientific research, philanthropic giving and public service programs. For more information about The NAMM Foundation, please visit http://www.nammfoundation.org

Professional Audio Leaves a Big Footprint

To understand how much the NAMM Show is evolving, you simply need to walk the show floor. Once, guitars and drums filled the halls, while the tools of professional audio were hard to find. Now, the rock and roll side of the show remains as healthy as ever, but alongside the instruments are portable loudspeakers, line arrays, mixing consoles and more. The business of professional audio is now a part of NAMM’s DNA.
 

This year, the growth of NAMM is clearer than ever. It says a great deal that one of the year’s most significant mixing console product launches – the arrival of DiGiCo’s SD12 – was hosted right here in Anaheim. A wall of visitors has surrounded the booth since it was unveiled on Thursday morning.
 

Elsewhere, visitors can experience a wide selection of professional audio solutions, from booths designed to mimic a full venue-style set-up, to the numerous line arrays waiting to be heard in Hall A, to new wireless microphone solutions, app-driven live sound ecosystems, world-class studio monitors and more.
 

It’s all part of a gradual expansion that has been taking place over the course of a number of years, and it’s not finished yet. As Saturday night comes into full swing with the ever-anticipated TEC Awards, it’s clear that the future of The NAMM Show really is about becoming the crossroads of many communities, all meeting in California to celebrate the business of music and sound.
 

See you on the floor for the final day of The 2017 NAMM Show!

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The National Association of Music Merchants Foundation Honors Representative Suzanne Bonamici with the SupportMusic Champion Award

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Wed, 05/23/2018

On Tuesday evening, The National Association of Music Merchants (NAMM) Foundation honored Representative Suzanne Bonamici (D-OR) with the organization’s SupportMusic Champion Award. The award was presented in recognition of the Representative’s tireless work, and strong support of music education, including her lead role in the 2015 passage of the bipartisan Every Student Succeeds Act (ESSA). This new law puts more focus on a well-rounded education - including music - and gives more decision-making to states and local districts. The Representative is also the founder and co-chair of the Congressional STEAM Caucus (Science, Technology, Engineering, Arts, and Mathematics), a bipartisan organization which seeks to recognize the benefits of both arts and sciences in developing critical thinking skills for success in career and life. 

“As the daughter of a piano teacher, I’m thrilled to receive the SupportMusic Champion Award,” said Representative Suzanne Bonamici. “I grew up in a home full of music, and I understand and appreciate the power of music to teach, entertain, engage, and connect people of all ages and backgrounds. In Congress, I’m working to make sure all students get a well-rounded education that includes music.” 

“With gratitude, we applaud Representative Bonamici’s ongoing service as a policymaker who believes that every student must have access to quality music and arts education programs,” said Mary Luehrsen, Executive Director of The NAMM Foundation. “Through her leadership, the future of music and arts in school is much brighter for children across the nation.”  

The SupportMusic Champion Award was presented at a reception held in concert with NAMM’s Annual Advocacy Fly-In to Support Music Education before a delegation of nearly 100 leaders in the music products industry, professional musicians, and representatives from the Country Music Association (CMA) and VH1 Save the Music Foundation. The annual award honors Members of Congress who have made significant contributions to education and access to music and arts programs for all students, particularly those in low-income school districts. Past recipients include Senators Lamar Alexander; Bob Casey; Jay Rockefeller; Joe Manchin; and Tom Harkin; and Congressmen John Lewis and Jim Clyburn. The SupportMusic Coalition is sponsored by The NAMM Foundation and counts over 50,000 participants from the music and education sectors. 

Since 2012, Representative Bonamici has served the First Congressional District of Oregon, which includes Washington, Yamhill, Clatsop, and Columbia counties and part of Multnomah County. In Congress, she is the Vice Ranking Member of the Committee on Education and the Workforce and is dedicated to setting national policies that give students and educators the support and opportunities they need to succeed in school and life. She is also the co-chair of the bipartisan Congressional STEAM Caucus, which aims to encourage innovation and creative thinking by integrating arts and design with Science, Technology, Engineering, and Math education. Representative Bonamici also serves as a member of the Committee on Science, Space, and Technology, and she is the top Democratic member on its Subcommittee on the Environment.  She also serves as co-chair of the House Oceans Caucus.  

To learn more about Rep. Bonamici, please visit https://bonamici.house.gov

High quality photos for immediate use: https://assignments.gettyimages.com/mm/nicePath/gyipa_public?nav=pr582398761
Please credit Kris Connor/Getty Images for NAMM.

About The NAMM Foundation
The NAMM Foundation is a non-profit supported in part by the National Association of Music Merchants and its 10,300 members around the world. The NAMM Foundation works to advance active participation in music making across the lifespan by supporting scientific research, philanthropic giving and public service programs. For more information about The NAMM Foundation, please visit www.nammfoundation.org  

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Article Type

Why Music Matters

Subtitle: 
Mounting Evidence Shows Music Education Boosts Student Achievement in Reading and Math; Helps Students Stay in School

Release Date

Tue, 05/22/2018

Passage of ESSA Should Have Meant More Music and Arts; Advocates on Capitol Hill This Week Say a Wide Opportunity Gap Still Prevails

Condensed guide “Music Matters” released this week, highlights recent findings

Washington, D.C. – Last week, National Public Radio aired a lengthy feature, “The Surprising Benefit of Moving and Grooving with Your Kid,”  highlighting the cognitive benefits for preschoolers and their parents who are exposed to rhythm and melodies. It’s not just preschool students seeing gains, a wide body of new research shows that music education plays an important role in social development and academic success throughout K-12 education.

 “The facts are clear,” said Mary Luehrsen, executive director of the NAMM Foundation. “When students have a chance to play an instrument, sing in a chorus or participate in other musical activities, they are more likely to stay in school – more likely to perform better in English, math, science and second languages.”

Armed with this growing body of research, music advocates from across the U.S. including the Arts Education Partnership, The Country Music Association Foundation, and the NAMM Foundation, are meeting with members of Congress this week, calling for more music resources to be made available in U.S. classrooms.  “We’re translating knowledge into action,” said Luehrsen. “Musicians, music educators and music merchants are telling members of Congress this week that all students deserve a chance to experience hands-on music education, regardless of income, race or geography.”

The Every Student Succeeds Act (ESSA), passed and signed into law in 2015, the successor to the No Child Left Behind Act (NCLB), identifies music as a core academic subject required for a complete education for all students. In many communities, however, music is still regarded as “extra-curricular,” treated as a luxury and subject to budget cuts when school districts face financial constraints.

Often these are the same schools and districts under intense pressure to focus on academic subjects where outcomes can be measured by standardized tests at the expense of other areas of a well-rounded education. The latest research, however, shows that ignoring music education can be counterproductive – because these programs improve overall academic performance across a wide range of subjects, and help students stay in school.   

For example:

  • Music students do better in English, math and science than their peers without music. Researchers at the University of British Columbia found that high school band students have higher achievement scores in English, math and biology than students who are not in band classes.
  • More music and art mean fewer dropouts, and a reduced number of suspensions. Scholars from the University of Kansas, evaluating the Music Makes Us program in Nashville, found graduation rates 20 percent higher for students with at least one year of music, and 30 percent higher for those with more than one year of music.  In addition, a longitudinal study from the University of Maryland found that for each additional year of arts education, students were 20 percent less likely to be suspended from school.
  • Music students are better at learning a second language. A study by neuroscientists at the University of Toronto found that students who received “early extensive and continued music education showed greater fluency and competence in learning a second language, when compared to non-music students.

A condensed guide that highlights these research findings and other research that demonstrates the connection between student success and music education entitled  “Music Matters” can be found at: https://www.ecs.org/music-matters/.

 

About The NAMM Foundation:
The NAMM Foundation is a non-profit supported in part by the National Association of Music Merchants and its approximately 10,300 members around the world. The foundation advances active participation in music making across the lifespan by supporting scientific research, philanthropic giving and public service programs. For more information about the NAMM Foundation, please visit www.nammfoundation.org.

 

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Media Contacts

Article Type

Marc Silber

Interview Date:
February 20, 2018
Job Title:
Founder
Marc Silber Music
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Marc Silber has had a series of music stores during his long and colorful career including Fretted Instruments, located in Greenwich Village, New York and Marc Silber’s Music in Berkeley, California. While he owned Fretted Instruments in the early 1960s, Marc sold a guitar to Bob Dylan, who hung out at the store. While visiting the store, Dylan often shared songs he was writing and played with Marc and other customers. Marc later moved to Berkeley where he opened another store that once again became a hang out for the local musicians. Marc’s passion for playing continued all throughout this retail career. To date he has recorded 13 albums, mostly of the blues and folk music that he has written.

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Marc Silber

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NAMM Congratulates The 2018 Top 100 Dealers

Subtitle: 
- Leaders in music instruments, pro audio retail to be honored at the annual event -

Location

Release Date

Tue, 05/01/2018

The National Association of Music Merchants (NAMM) is pleased to announce the list of enterprising music product retailers to be honored at the organization’s Top 100 Dealer Awards. Now in its eighth year and held during the Summer NAMM Show (June 28-30) in Nashville, the annual awards honor retailers who demonstrate exceptional commitment to their stores, neighborhoods and customers, and share in a vision of creating a more musical world through their local communities.

“While there are thousands of great NAMM member retail stores out there, a theme that emerges with this year’s Top 100 is an unwavering commitment to helping people of all ages begin their musical journey and then keep them actively engaged in music making for the long haul,” affirmed Joe Lamond, NAMM President and CEO. “We look forward to an exciting evening in Nashville to honor and celebrate the Top 100 Dealers as well as pay tribute to all music retailers who sit in the heart of their communities, inspiring and creating more music makers through their efforts.”

Each submission was evaluated for effectiveness in marketing, customer engagement and innovation in retail by a panel of independent judges. The panel also made a selection for several “Best of” category winners, including “Best Store Turnaround;” “Best Customer Service;” “Best Store Design;” “Best Marketing and Sales Promotion;” “Best Online Engagement;” “Best Emerging Dealer/Rookie Of The Year;” the “Music Makes a Difference;” award and the coveted, “Dealer of the Year” award. By entering, retailers are automatically considered for the “Best Of” categories as well as for “Dealer of the Year.” The “Best of” and “Dealer of the Year” awards to be announced during the Top 100 Dealer Awards gala on Friday, June 29 at the Summer NAMM Show in the Davidson Ballroom.

Congratulations to the following retailers (in alphabetical order):

COMPANY NAME CITY STATE/COUNTRY
A & G Central Music Madison Heights MI
All County Music Tamarac FL
Amro Music Memphis TN
Andertons Music Co. Surrey United Kingdom
Andy's Music Mobile AL
Antonio Violins Cincinnati OH
Arthur's Music Store Indianapolis IN
Backstage Music Starkville MS
Beacock Music Vancouver WA
Bernhardt House of Violins Greenville SC
Bertrand's Music San Diego CA
Big Music Sydney NSW, Australia
Bill Harris Music Provo UT
Bill's Music Baltimore MD
Bluedog Guitars North Vancouver BC, Canada
Blues Angel Music Pensacola FL
Brass Bell Music Store Glendale WI
Brighton Music Center New Brighton PA
Buddy Roger's Music Cincinnati OH
C.A. House Music St. Clairsville OH
Carter Vintage Guitars Nashville TN
Casino Guitars Southern Pines NC
Cassell's Music San Fernando CA
Chicago Music Exchange Chicago IL
Contemporary Music Center Haymarket VA
Cosmo Music Richmond Hill ON, Canada
Cream City Music Brookfield WI
Creative Music Center Monroe CT
Day Violins Chantilly VA
Drum & Strum Music Center Warrenton VA
Drum Center of Portsmouth North Hampton NH
EatMyBeats Tuscaloosa AL
Farley's House Of Pianos Madison WI
Five Star Guitars Beaverton OR
Flatts & Sharpe Music Company Chicago IL
GarageBand Music Utica MI
Guitar Wishes Lincolnton NC
Guitars Etc. Athens TX
Haworth Guitars Albion Park Rail NSW, Australia
Heid Music Appleton WI
Hollywood Piano Burbank CA
Instrumental Music Center Tucson AZ
Ish Guitars Syracuse NY
Island Music Company La Plata MD
Larry's Music Center Wooster OH
Living Pianos Santa Ana CA
Lowe Vintage Instrument Company Burlington NC
Matt's Music Weymouth MA
Maxwell's House of Music Jeffersonville IN
Merriam Music Oakville ON, Canada
Middle C Music Washington DC
Midwood Guitar Studio Charlotte NC
Mike Risko Music Ossining NY
Mississippi Music, Inc. Hattiesburg MS
Mom's Music Louisville KY
Moore Guitars Evansville IN
Music Authority Cumming GA
Music Go Round Minneapolis MN
Music Land Bel Air MD
Music Man West Palm Beach FL
Music on the Hill Washington DC
Music Royale Powell OH
Music Villa Bozeman MT
Musical Innovations Greenville SC
N-Tune Music & Sound Odessa TX
Northland Music Center LLC Rhinelander WI
Ottawa Pianos Ottawa ON, Canada
Owensboro Music Center Owensboro KY
Paige's Music Indianapolis IN
Pecknel Music Company Greenville SC
Pellegrino Music Center Canton OH
Plum Grove Music Lowell IN
Progressive Music Mckeesport PA
Red Dragon Guitars Sparta NC
Rice Music House Columbia SC
Righteous Guitars Roswell GA
Romeo Music Dallas TX
Royalton Music Center North Royalton OH
San Diego Music Studio San Marcos CA
Shoreline Music Durango CO
Shuffield Music Company Arkadelphia AR
Silly Strings Guitar Shop Petaluma CA
Sims Music Columbia SC
Spicer's Music Auburn AL
Springfield Music Springfield MO
Summerhays Music Murray UT
Symphony Supply Paducah KY
Ted Brown Music Tacoma WA
The Acoustic Shoppe Springfield MO
The Candyman Strings & Things Santa Fe NM
The Music Room Palatine IL
Third Rock Music Center Cincinnati OH
Tim's Music Carmichael CA
Tobias Music Downers Grove IL
Ukulele Station America Oregon IL
Uncle Ike's Music & Sound Dubuque IA
Wentworth Music Kelowna BC, Canada
West Music Coralville IA
Willis Music Florence KY
Zeswitz Music Reading PA

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Summer NAMM to Present over 60 Education Sessions

Subtitle: 
NAMM U, A3E, TEC Tracks, new Retail Training Summit to offer industry members best practices in key areas -

Location

Release Date

Wed, 04/18/2018

At Summer NAMM, established and emerging music instrument, retail, and pro audio industry members will enjoy a plethora of professional development and business opportunities over the course of three days at Nashville’s Music City Center. At the annual mid-year member gathering, attendees will have the opportunity to participate in more than 60 high-impact, future-focused educational sessions covering the biggest ideas and game-changing tactics to enrich attendees’ businesses and professional development and to help prepare them for the future.

Each morning of the show will bring the future to the fore in an opening NAMM U Breakfast Session. Thursday’s session will tackle the big trends in retail, from new business models and technologies to the omnichannel experience, with “Retail Innovators,” a session featuring the forward-thinking and successful retailers of today and the strategies and best practices positively changing retail. On Friday, the “Sales Lion” Marcus Sheridan will draw on his years of digital marketing and impart the transformative strategies needed to win online with “How to Become a Digital Powerhouse: Seven Steps to Online Transformation.” On Saturday, the perennial favorite “Best in Show,” a panel of retailers and Music Inc. and UpBeat Daily magazine Publisher Frank Alkyer return to share the hot products from Summer NAMM that consumers will be buzzing about into the holiday season and beyond.

Following the Breakfast Sessions, attendees will discover a wealth of professional insight and opportunities to strengthen retail businesses at the NAMM Idea Center. Highlights of the program span navigating and winning in online marketing, building strong lesson programs with low attrition, hosting unique and profitable in-store events, fresh ideas for creating a customer experience, and creative and cost-efficient store design.

Along with NAMM U, TEC Tracks returns with two full days of pro audio programming designed to help professionals take their careers to the next level. Notable sessions include “Crafting a Hit Record,” with multi-platinum and multi-Grammy winners Tony Brown, Jeffrey Steele, Steve Marcantonio and Andrew Mendelson; “Concert Sound for The Eagles,” with legendary monitor engineer Mark Frink; and “Solving the ‘Sound Problem’ at Your House of Worship,” a solution-focused session addressing common challenges. TEC Tracks will also play host to a special Studio Engineering Summit: four back-to-back sessions designed to provide an understanding of the realities of studio life featuring the industry’s most experienced and respected recording veterans.

Saturday welcomes the show’s Make Music Experience, delivering a robust lineup of sessions curated for emerging artists to build successful – and sustaining – careers. Highlights of the program include “DIY Tips for Marketing and Social Media Success,” “How to Prepare Your Music for Pitching,” “Essential Tips for Getting Endorsed and Sponsored” and “Pensado’s Place Live at Summer NAMM,” featuring Dave Pensado, Herb Trawick and recording legends as they delve into the hottest topics in production today.

Also on Saturday, A3E (Advanced Audio + Applications Exchange) will present the game-changing technologies and ideas that are driving the evolution of music products and pro audio technologies. Highlights from the program range from “The Future Musician: The Real Impact of Artificial Intelligence” and “Developing Creative Software in The Social Media Era Musician” to “The Future of The Frets: Guitar for the Next Generation of Musicians,” as well as others.

Before the show officially opens, retail professionals of all areas of expertise are invited to take part in the new Retail Training Summit: a mini-conference that deep dives into the most relevant and critical areas for music retail success. Held on Wednesday, June 27, the program marks an evolution of the popular Retail Boot Camp program as a way to offer specialized training for music retail professionals in a format designed to give hands-on, proven ideas, techniques and tools for retail success in a range of business areas. Retail professionals will be able to choose from six different sessions (one in the morning and one in the afternoon), covering a variety of hot-button issues and tools to stay competitive. Registration is now open and free to NAMM Members and their store staff to attend: https://www.namm.org/summer/2018/educational-sessions/nammu/retail-training-summit

View the complete education schedule here: 

NAMM U https://www.namm.org/summer/2018/events/nammu

TEC Tracks https://www.namm.org/summer/2018/events/tec-tracks

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The Parnelli Awards Announce Return to The NAMM Show

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Release Date

Tue, 04/17/2018

The National Association of Music Merchants (NAMM) and Timeless Communications Corp. (TCC), publisher of Projection Lights & Staging News (PLSN), FRONT of HOUSE (FOH), and Stage Directions magazines have reaffirmed the organizations’ alliance to serve the live event production community with a multi-year deal at The NAMM Show. As part of the agreement, TCC will return with its premier award show for the live production community, The Parnelli Awards and curated professional development sessions.

“Change is always difficult, but there was nothing difficult in moving the Parnelli Awards to the NAMM show,” says Terry Lowe, Parnelli Awards Executive Producer and Publisher of PLSN, FOH, and Stage Directions. “We are now part of a much larger picture and able to grow. The show was by all measures the best ever, and the opportunity to involve our pro event professionals in learning opportunities was extremely rewarding. And it’s just going to keep getting better.”

“The spirit of the Parnelli Awards captures perfectly what the NAMM is all about,” said Joe Lamond, NAMM President and CEO. “Honoring the hard work and dedication of this critically important community while at the same time bringing everyone together for the annual industry family reunion makes the NAMM Show the one you just want to be at!”

The agreement builds on the success of The 2018 NAMM Show, which gathered 115,000 professionals from 100 countries in the music instrument, pro audio, and event technology communities. At the Show, attendees enjoyed event technology education sessions produced by Timeless Communication Corp. and presented by industry experts, a variety of networking events, exhibitor displays, and the annual Parnelli Awards. As a result of the agreement, the Parnelli Awards will return to The NAMM Show for the next three years. The 2019 Parnelli Awards will be held on Friday, January 25 in the Hilton Anaheim on the NAMM Campus.

The Parnelli Awards recognize pioneering, influential professionals and companies and their contributions to the live production industry. Founded in 2001 and named after industry luminary Rick “Parnelli” O’Brien, the awards bring together the live entertainment community in a vibrant annual gathering to recognize the best-in-class across 22 different categories such as “Lighting Designer of the Year,” “Sound Company of the Year,” and “Rigging Company of the Year,” and the coveted “Lifetime Achievement,” “Visionary,” and “Audio Innovator” awards.

From school band concerts to houses of worship, to the largest tours and festivals, seemingly every music event today has a sophisticated element of production in it, and The NAMM Show has evolved to reflect this, growing from its original gathering of 52 piano dealers in 1901 to become the stable, reliable business platform for the global music, sound, and entertainment technology products industry. For industry professionals who make their living using these products, the show has become the crossroads of the music ecosystem and the hub for industry-leading professional development. With the expansion of the Anaheim Convention Center in 2018, The NAMM Show met the demand coming from these sectors as an event where industry pros can expect to benefit from robust professional development and education opportunities, as well as numerous networking events on the trade show floor.

Read the interview in FRONT of HOUSE magazine: http://fohonline.com/newsroom/news/next-parnelli-awards-to-be-held-jan-25-2019-and-at-namm-through-2021/

The NAMM Show will be held January 24-27, 2019 at the Anaheim Convention Center. Learn more by visiting NAMM.org

 

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The National Music Council to Honor Jazz Giants Chick Corea and The Manhattan Transfer at Annual American Eagle Awards

Subtitle: 
-Live Music at event honoring musical luminaries and advocates for music education, creative rights-

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Release Date

Tue, 04/17/2018

The National Music Council has announced that jazz legends Chick Corea and The Manhattan Transfer will be honored at the organization’s 35th annual American Eagle Awards on Thursday, June 28 at the Summer NAMM Show in Nashville. The honors are presented each year in recognition of long-term contributions to American musical culture and heritage, the importance of music education and inspiration for all children, and the need to protect creators’ rights both locally and globally.

“At this year’s event, we are honoring the artists who bring life and imagination to one of our country’s most revered and treasured genres of music – jazz,” said David Sanders, Director of the National Music Council. “The time has come to celebrate the enduring legacies and versatility of Chick Corea and all the members of The Manhattan Transfer. Each has set an extraordinary standard for ongoing contribution to American musical culture and heritage, and will rightly serve as a mentor or role model for aspiring jazz artists for years to come.”

Recognized as one of music’s most influential stylists, Chick Corea has reached iconic status as a keyboardist, composer and bandleader. Corea is a DownBeat Hall of Famer and National Endowment for the Arts Jazz Master, as well as the fourth-most nominated artist in GRAMMY® Awards history with 63 nods – and 22 wins, in addition to a number of Latin GRAMMYs. From straight-ahead to avant-garde, bebop to jazz-rock fusion, children’s songs to chamber and symphonic works, Corea has accessed an impressive repertoire of musical genres in the past fifty years since first performing with several Miles Davis bands in the late ’60s and early ’70s.

Yet Corea has never been more productive than in the 21st century, whether playing acoustic piano or electric keyboards, leading multiple bands, performing solo or collaborating with a “who’s who” of music. Underscoring his long list of accomplishments, he was also named Artist of the Year three times this decade in the DownBeat Readers Poll. The Massachusetts-born musician remains a tireless creative spirit, continually reinventing himself through his art. As The New York Times noted, he is “a luminary, ebullient and eternally youthful.”

A cornerstone for great pop and jazz hits, The Manhattan Transfer has built a legacy that began at the time of their very first recording 43 years ago. The legendary quartet of Alan Paul, Cheryl Bentyne, Janis Siegel and the late Tim Hauser, has been awarded 10 GRAMMY Awards of 20 nominations and has been inducted into The Vocal Group Hall of Fame. With sold-out world tours and worldwide record sales in the millions, The Manhattan Transfer continues to bring unique and extraordinary, melodic and jazz-infused vocals to new and established audiences that span generations. With the March 2018 release of The Junction, their extraordinary contribution to American popular music continues.

The new American Eagle honorees will join a “who’s who” list of cultural giants including Stephen Sondheim, Quincy Jones, Herbie Hancock, Clive Davis, Van Cliburn, Benny Goodman, Lionel Hampton, Dizzy Gillespie, Morton Gould, Dave Brubeck, Marian Anderson, Max Roach, Lena Horne, Roy Clark, Elliott Carter, Ervin Drake, Theo Bikel, Roberta Peters, Odetta, Leonard Slatkin, Sesame Street, Hard Rock Café, and VH1’s Save the Music Foundation. In 2017, the NMC also recognized the indelible contributions of songwriter/poet, Patti Smith, country legend Crystal Gale, and comedian, musician and actor, Harry Shearer at the Nashville Summer NAMM Show.

The National Music Council celebrates these great artists in part to highlight the importance of the 5 Musical Rights developed and enumerated in cooperation with the International Music Council. These rights are that all children and adults must have the freedom and ability to: (1) express themselves musically in all freedom; (2) learn musical language and skills; (3) have access to musical involvement through participation, listening, creation and information; (4) develop their artistry and communicate through all media; (5) obtain just recognition and fair remuneration for their work.

This year’s award ceremony will take place on the evening of Thursday, June 28 at Nashville’s Music City Center, and is open to industry members and Summer NAMM attendees. Tickets for this event are also available to the general public. For more information on schedule, location details, tickets and sponsorship opportunities, visit www.musiccouncil.org or contact NMC Director David Sanders at sandersd@montclair.edu. Proceeds from the event support the National Music Council’s music education advocacy efforts.

The Summer NAMM Show is the mid-year global gathering of the National Association of Music Merchants (NAMM) and its many member companies, representing the global music products industry, including music instruments and pro audio products, music retailers and educators and house of worship professionals. The awards are presented with support from The NAMM Foundation, a non-profit which works to advance active participation in music making across the lifespan through scientific research, philanthropic giving and public service programs.

About The National Music Council

The US Congressionally-chartered National Music Council is celebrating its 77th year as a forum for the free discussion of this country’s national music affairs and challenges. Founded in 1940 to act as a clearinghouse for the joint opinion and decision of its members and to work to strengthen the importance of music in our lives and culture, the Council’s initial membership of 13 has grown to almost 50 national music organizations, encompassing every important form of professional and commercial musical activity. Through the cooperative work of its member organizations, the National Music Council promotes and supports music and music education as an integral part of the curricula in the schools of our nation, and in the lives of its citizens. The Council provides for the exchange of information and coordination of efforts among its member organizations and speaks with one voice for the music community whenever an authoritative expression of opinion is desirable. www.musiccouncil.org

About The NAMM Foundation

The NAMM Foundation is a non-profit supported in part by the National Association of Music Merchants and its 10,300 members around the world. The NAMM Foundation works to advance active participation in music making across the lifespan by supporting scientific research, philanthropic giving and public service programs. For more information about The NAMM Foundation, please visit http://www.nammfoundation.org.

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