3 Ways NAMM NeXT Can Help You Level Up Your Leadership

By Zach Phillips | April 8, 2024

At some point, every leader needs a reboot, whether you’re a seasoned veteran or new to the helm. Businesses change, conditions change and, of course, answers change. And a simple way to make sure you — and the other leaders at your organization — are driving the business forward is to make the most of professional development opportunities.

In the case of NAMM NeXT, held in Nashville this July, picture an immersive conference experience, where industry professionals can gain vital perspectives on leadership, trends and market insights, along with an insider’s look at evolving business strategies from the biggest experts. Here are three ways an immersive leadership growth event like NAMM NeXT can help you and the leaders at your organization.

1. Learn How to Disrupt Disruption 

In the last few years, we’ve seen firsthand how one disruption can change an entire industry, seemingly overnight. (Look no further than March 2020.) Think of disruption not as a matter of if  but when. Also, consider the potential impact of the latest disruptions, such as the advent of AI and new developments in the digital economy. Leaders need to be nimble.

At an event like NAMM NeXT, leadership gets the opportunity to refine their strategy in the face of dramatic change.

2. Discover Accurate Trend Forecasting

Trends are hard to predict, even for the most well-read. On top of that, the best leaders can get distracted by what’s happening within the four walls of a business and stop thinking from 30,000-feet up. How often do we focus on the urgent instead of the important? This can impact a company’s performance in the long run.

A leadership-development event that provides trend forecasting is a powerful way to gather industry insights you can use. NAMM NeXT, for example, will deliver insights from current thought leaders who have their fingers on the pulse of the industry, along with a deep dive into trends that will impact business strategy. Expert presenters will also reveal a panoramic view of what’s to come — helping you adjust your short-term tactics to achieve long-term success.

3. Find Ways to Reinvent Your Business

Great companies can still hit a plateau. In the book “Stall Points,” the authors assert that failure to adjust a business to meet new competitive requirements is one of the top factors that leads to a company’s stagnation. To make the jump to the next growth stage, leaders want to be looking ahead to anticipate the unpredictable. This is how you jumpstart the innovation engine in time to meet future market demands.

Discovering the pivotal strategies your company requires to stay relevant is ongoing. The benefit of a leadership growth event like NAMM NeXT is that it brings together peers in the industry and gives you and your team the opportunity to benchmark your company. You’ll gain tailored insights from globally recognized experts with a deep understanding of why organizations succeed or fail. Attendees will also get a better feel for where their company lands on the trajectory of success and be able to identify what’s going right and what needs focus.


Carve out the time to see past the fog of your everyday to-do list. A leadership-development opportunity will give you a broader perspective of not only the industry but also the world. You and your team will walk away ready to execute a long-term business strategy — and pivot when change inevitably happens.

Are Your Leaders Missing Out on Growth Opportunities?

NAMM NeXT, coming this July 17–18 to Nashville, is an immersive education, networking and thought leadership experience developed exclusively for NAMM members. Daymond John, founder and CEO of FUBU and the star of ABC’s “Shark Tank,” will present the keynote on his entrepreneurial journey. Additional program highlights include globally recognized experts in leadership, business trends and marketing strategy to provide the highest level of professional development available for your business. Don’t miss out! Visit our NAMM NeXT page to learn more and register.

About the Author

Zach Phillips serves as NAMM’s director of member services, where he oversees the organization’s education and membership initiatives. He previously served as director of professional development, where he led NAMM’s education programs for business, pro audio and live event professionals. He was also the editor of Music Inc. and UpBeat Daily magazines, as well as a contributor to NBCChicago.com.