Breakfast of Champions

Imagine if Leo Fender stuck to building radios and never took a chance on the electric guitar. And in your own business, imagine if you never took that pivotal risk—the one that powered your biggest breakthrough. Behind every music-business success story, yours included, is someone who hedged a bet on something new. This opening NAMM U Breakfast Session, hosted by NAMM President and CEO Joe Lamond, will explore the importance of taking risks in a series of up-close interviews with the biggest industry thought leaders. Hear real-life stories about when risk has paid off, and when it hasn’t. And most of all, get new insight and take-home wisdom to grow your own business in 2018.