How Norman’s Rare Guitars Mastered YouTube—and You Can, Too!

Norman’s Rare Guitars has more than 50 million views on YouTube and 225,000-plus followers on Instagram. But more importantly, the guitar shop harnesses the power of these online platforms to boost sales, create a global customer base and drive profitability. Here, company owner Norman Harris discusses his strategy for success in an exclusive live interview with digital marketing pioneer Mitch Joel of Mirum Agency. Find out how Norman’s Rare Guitars does it, and get powerful takeaways for your own business.