Al Rich, the former president of Pearl River Pianos in the United States seems to have pianos in his blood. He grew up in DeKalb, IL, the home of the mighty Wurlitzer Corporation. Al’s father owned a music retail store where Al recalls meeting the many traveling salesmen with a celebrity like status. After working several decades in the piano industry, Al was asked to lead Pearl River’s expansion into the United States market and in so doing created a host of promotional, dealer and education programs for the company.
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