Bernice Ash began working at the Sam Ash Music Store in New York City in 1947, one year before marrying the founder’s eldest son, Jerry. Bernice and Jerry continued the tradition of keeping the retail store in the Ash family. Bernice is widely recognized as one of the pioneers of the development of the sheet music department, which included purchasing and inventory. As head of sheet music for all of the Sam Ash locations, Bernice has designed methods and procedures that have resulted in great working relationships with the publishers as well as many satisfied customers.
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