Dale Beacock grew up with a love of band music. After college he was hired as a band director and he felt as if his dreams had come true. He worked hard to design methods of teaching that brought out the best in his students, and he always sought ways of improving his bands. Over the years he felt a need for stronger service from his local music stores and thought that other band directors would also benefit from such support. Along with his wife, he opened Beacock Music, which sold musical products, but focused on providing service to their customers. Today, the store is run by his children, who have kept the spirit of his mission as a foundation of their business.