David O'Loughlin joined his mother in the wholesale company his father had formed to import Fender guitars into Australia. He grew up in the business and recalls with a smile his college years when he and his sister would put together guitar packs in the family's car park. He also recalls attending the first trade show in Australia back when he was just seven years old. After his father passed away in 1982, his mother took over the business and later asked David to join her. The two worked closely together until Fender purchased their company and his mother retired in 2017.
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