Ed Rider grew up playing guitar and writing songs, and later played trombone in the school band. After serving in the United States Army and also playing in the Army Band, Ed found a music wholesale job working for Southland Music. This job later evolved into Ed working as a rep having his own territory. After working for Southland Music, Ed started his own rep company called Rider Marketing Service Inc., which later became USA Reps. After all this time, Ed is still working as a rep and credits the relationships in the music products industry as his driving force.
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