Elliott Rubinson fell in love with the bass at the age of 12 and played it every waking moment as he grew up in Queens, New York, in the rock era of the 1960s. He toured with a number of bands and eventually decided to start his own music store in Florida so he could spend his days immersed in music as well as his performing nights. Thoroughbred Music was opened in 1976 and branched out to create and develop Elliott’s own line of products including Dean Guitars and DDrums. Elliott sold the stores in 1999 to focus on music wholesale, which is when he formed Armadillo Enterprises. He passed away on February 6, 2017 at the young age of just 62.
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