Frank Reda

Oral History Information

Interview Date
Job Title
Store Manager
Company Name
Wurlitzer

Frank Reda worked in the insurance business as a youth, where he credits the training on customer service and sales that he later applied to his work in the music industry. In the 1970s, he was hired by Wurlitzer to manage their retail stores in the Chicago area. While there, he helped train several key employees who later developed strong leadership roles within the industry including Ron Losby.