Giorgio Giannini proudly recalled the beginning of his family’s involvement in the music industry as part of his interview for the NAMM Oral History collection. Mr. Tranquillo Giannini was a well-respected luthier in Italy who had the vision to set up his work shop in South America. In 1900, he established a small factory to produce musical instruments in Brazil, and Mr. Giorgio Giannini and his family continue doing the same. What Giorgio grew up in was a very innovative and creative environment and what he learned in his early years were the skills and way of thinking that he passes forward to his family. The Giannini story is one of taking chances, trusting in your passion and following your dreams, which is why this story fits in nicely into the passion driven music products industry!
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