Jeff Rona played a critical role in the coming together of the minds and companies that would agree on the MIDI specs back in the 1980s. The meetings took place at NAMM shows over several years and included Dave Smith, members of Yamaha and Roland to name a few. Jeff was the founder and past president of MMA, the MIDI Manufacturers Association. He is also a film composer and musician known for his studio work in LA and New York. Among his many projects of note was the concert he composed for the 2008 Beijing Olympics, which toured throughout China.