Jim Peterson started La Jolla Music in 1962, just a few years after his career in music retail began. Jim worked as a gigging musician in and around San Diego at night and on weekends in the late 1950s and early 1960s. His day job was as a salesman for a local music store and when an opportunity came along to open his own store, Jim jumped at the chance. He continued to perform as well as teach in the store, which was a strong focus in the early days and remains so under the current owner, David Woo.
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