Joe Baldi became active in a rock band at a young age and formed a group that toured much of New England in the 1970s and 80s. When needing gear, he often visited EU Wurlitzer in Boston. One day he was offered a job at the store and took it. He later remarked it was one of his favorite jobs as he enjoyed selling and being around fellow musicians! For a while Joe worked for Sidney Harman in Los Angeles but returned to Boston to work at EU Wurlitzer as the Vice President of Stores. He stayed until the company went out of business, but never lost his passion for the music industry.