Joe Cecere established a small music school in 1967 in Southern Australia. As a teacher, he wanted to provide a safe and welcoming place for students at all levels to learn and appreciate music. Joe often provided meals for his students and even drove them to and from school so they wouldn’t miss their music lessons. The school grew into a store and later expanded into a music wholesale business all while keeping true to the basic philosophy that gave Joe the inspiration to open the school: supporting music education at every opportunity.
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