John Bertrand


Oral History Information

Interview Date
Job Title
Vice President
Company Name
Bertrand's Music

John Bertand was not yet 15 years old when he began working in the music store his parents established in 1983 in San Bernardino, California. He remembers helping move glass display cases before the store was opened and soon realized he really enjoyed being there. He developed friendships with the customers and by the time he was 18 he was serving as the school road rep, which he thoroughly enjoyed. In 1997 the business expanded to a location in San Diego, where the family moved and John took over as store manager. His brothers Jeff and Joel joined in the business and when their father, John Sr., retired, the three boys took over the business. They have since expanded to 12 locations and continue to focus on the needs of their customers, which are primarily band directors, just like their dad.