Ken Dattmore is the Marketing Manager for Yamaha within the strings department, which has been his passion for his entire career. He started in the industry with the William Lewis & Son Company, which brought violins into the hands of thousands of young music students around the world. Ken later operated his own company, Pegasus Strings, before beginning his career with Yamaha. With Yamaha he played a role in the growth of the electric violin, which won Best In Show during the NAMM Show in 2016, a proud moment for Ken.
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