Larry Fishman had an idea to create an electronic pick up for the upright string bass. The task was not an easy one. In fact, others had tried and failed to produce the correct balance of electronic tones within the range of the strings. However, Fishman was able to do just that. The success of the pickups led to a host of other products based on his earlier ideas, and soon the Fishman Transducer Company was born. A follow-up interview was completed in 2014 (see video clip) during the NAMM Show.