Mario Procida


Oral History Information

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Pro-Avance Music

Mario Procida formed a music distribution company in El Salvador in 1958 that soon expanded into several surrounding countries as well. His strong understanding of musical traditions and the import/export business resulted in Mario’s notable influence as a leader in the music products industry. He knew all too well that unstable governments result in unstable economies, but he pressed on for quality and music awareness in countries whose citizens valued traditional music but were influenced and persuaded by pop culture. As a well-known businessman, Mario faced kidnapping in the 1970s and during other periods of instability, but he remained in Central America for over 50 years because of his devotion to music and his customers.