Masani Yanagisawa

Masani Yanagisawa’s father formed the Pearl Drum Company in Japan just after World War II. Masani applied his marketing knowledge to assist in the growth and development of the company. Working with his brother, who served as president, they built the brand name out of a pure OEM business to become one of the best known and respected drum names in the world. Along the way they manufactured other musical instruments but set those products aside to concentrate on what they felt was their strongest instrument in playability and reputation.
 

Interview Date:
January 18, 2008
Job Title:
Past President
Company:
Pearl Drum Company

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