Mitch Gallagher grew up in a musical family. His mother and her sisters sang three-part harmony for dance bands, encouraging all of the children in the family to get involved with music. Mitch followed his love of music throughout college and into a salesman job for the Sweetwater Sound retail store beginning in 1992. He grew in that position and helped with the marketing side of the business and writing for the company’s newsletter. Mitch enjoyed writing about the gear and in fact left Sweetwater for a time to become editor of Keyboard Magazine as well as EQ Magazine. In 2005, Mitch returned to Sweetwater as Editorial Director in charge of the catalogs, newsletter, e-newsletter and website, a position he enjoys very much.
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