Oral History Information
Noel Moore was hired by the B&J wholesale company in Canada in 1951, and served the company for 53 years before his retirement. Noel came to represent the integrity and dedication to customer service that was so much a part of B&J’s reputation. Noel embodied the values of the company, and as a result, his position grew over the years. As a salesman, he traveled much of the country, and as a sales manager, he did the same to show his staff the importance of face-to-face interaction with their dealers. While he was Executive Vice President, General Manager/Sales Manager, the company had partnered with Kaman in the United States, which was an exciting time for Noel.