Pete Ceo grew up in a musical home, thanks in large part to his band-directing father. When Pete was a child his parents owned a small music store in Wheeling, West Virginia. Pete grew up in the store and fell in love with the band instrument business. When Pete took over the business, he expanded to several locations and is very proud that his son now runs the company. Beginning in the 1960s Pete became an early supporter of NASMD, which celebrated its 50th anniversary in 2012, the same week Pete was interviewed for the NAMM Oral History program.
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