Pete Gamber

Pete Gamber, the president of Alta Loma Music in Southern California, has been one of the leaders in educating music retailers to provide successful and profitable lesson programs in their stores. His passion has led to a regular column in Music Inc. and his widely successful NAMMU sessions during the annual trade shows. Pete can speak of hiring the right employees, store promotions and making the most of your inventory because he has had to learn first hand the techniques to stay in business. Pete’s willingness to share his ideas has endeared him to a host of independent music retailers who face similar challenges.