Richard Bennett served many roles during his long career in music, perhaps most notably as the sales rep for Wurlitzer towards the end of the 1960s. His involvement in retail and his philosophy on customer service have had a lasting effect on his success and the success of the dealers he would call on. This point has been proven time and time again as we have interviewed others in the industry who have remarked on Dick’s care for the retailer. His first job after serving in the Navy during World War II was as a band director. When he became a salesman for band instruments he could relate to the band directors on their own level and fought hard to provide additional support to bands just starting out.
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