Richard Loberg worked for the Schmitt Music store for nearly his entire working career. The company was formed in 1896 in Minneapolis, largely as a piano store. Over the years the company expanded its musical products and services. Shortly after World War II, Richard joined the sales force, although getting musical products directly after the war was difficult, as many suppliers were gearing their operations back up. Soon after the products began coming back to the stores, Richard witnessed the boom of guitars and the store’s record department. Over the years Richard took part in many of the store’s promotional sales and marketing programs including the Discover Music programs of the 1970s.
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