Ritchie Fliegler has come to be known throughout the music products industry as “the Amp guy.” He wrote several articles and two popular books on amplifiers. He has been in the forefront of the technology that helped advance the amp, particularly when he was working with Fender Musical Instrument Corp. in the 1990s and early 2000's. Ritchie’s passion as a musician served the company well as he sought to not only produce top selling products, but to create advances in the function of each amp to focus on the needs of the customers, both pro and first time players. Ritchie is also well known for his passion for the industry and the many friends he has made along the way. When Ritchie walks into a room at the NAMM Show everyone seems to gravitate his way!