Robert Ulrich

Robert Ulrich served as Chairman of Target and helped pioneer the mass retailing of affordable musical instruments in what has been known as the Big Box Stores. In 2010, the year after his retirement from Target, Bob's dream of creating a special music education experience for people was realized when the Musical Instrument Museum (known as MIM) was opened. The MIM is located in Phoenix, Arizona and boasts of a large concert hall, educational programs and at least one musical instrument for every country in the world. 

Interview Date:
December 10, 2010
Job Title:
Musical Instrument Museum

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