Roberto Giannini is part of the third generation running Giannini Musical Instruments alongside his brother, Flavio. Their company has thrived on being innovative and working around issues. During WWII when supplies were cut off, they began making their own strings and then between the 1960-1990s due to economic issues they became even more self-sufficient making all of their own products. They continue to modernize their business while staying true to their family roots and preparing their sons (the 4th generation) to continue the legacy.
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