Russell Beacock is president of Beacock Music, a Vancouver, Washington-based retail store that was established by his parents, Dale and Susan, back in 1976. Proudly representing the second generation of the family owned business, Russ works alongside his sister Gayle. Together they have expanded the business, which has a strong focus on school music, as well as being able to compete with the Internet and big-box stores in their area. Russ is also very active in organizations within the industry such as NASMD and NAMM.
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