Oral History Information
Company NameSkip's Music
Skip Maggiora revolutionized retailing within the music products industry. With his Weekend Warriors program a whole new segment of the population was being targeted to become music makers, that of the middle-aged. The success of the program and his willingness to share his ideas with other retailers resulted in hundreds of similar programs around the world. Skip’s Stairway to Stardom program offers pre-teens, teens and pos-teens music-making opportunities in the setting of real live performances and connecting with others. Skip’s Music in Sacramento, CA, opened in 1973 and over the years has become an important hub of ideas and industry innovations. It's impossible to really gauge the enormous impact that Skip had on the music industry.