Tim O’Brien joined the Taylor Guitar team in the marketing department back in 2013. At the time, the digital world was changing with the rise of smart phones and social media. Tim assembled a team that took a fresh approach to marketing and helped the company make great use of their own unique and compelling story. Tim gave voice to how Bob and Kurt took their dream of making an innovative guitar and turning it into a renowned instrument and brought that story to the world. Playing an instrument since grade school, Tim added key elements to the marketing strategy at Taylor, addressing the unique connection musicians of all ages have with their instruments.
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