William F. Ludwig III


Oral History Information

Interview Date
Job Title
Sales and Marketing Director
Company Name
Ludwig Drum Company

William F Ludwig III, known within the industry as B3, sat next to his sister Brooke as the two reflected on the Ludwig Drum Company’s 100th anniversary for the NAMM Oral History program.  He spoke of his father and grandfather, the company founder, and the impact they had on the music products industry.  B3 also spoke of his own role within the company and his focus on marketing the product line.  In recent years he wrote and published historic articles on the drum business.