Yves Tieche opened a small shop building guitars in 1976, later expanding into a store and becoming a Martin dealer. While attending the 1991 Frankfurt Music Fair, Yves met Armand Zildjian who offered him a job. Yves became the rep for Europe and traveled to both big and small dealers in large cities as well as small villages. Over the years Yves has always expressed what a wonderful gift it is to work for Zildjian and when given the chance he will always tell you how much he learned from his mentor, Armand Zildjian.
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