Based on Joe Calloway's best-selling book of the same name, Becoming a Category of One is an exciting session about what creates market leaders in today's hyper-competitive marketplace. What can music products retailers learn from great companies in other industries to help them meet today’s challenges? In this interactive session, Joe shares ideas and engages you in a conversation about the attitudes and actions that people in top-performing brands bring to the marketplace every day. A Category of One mindset means you: constantly seek out new ideas from market leaders outside the music products retailing business; improve and innovate every day; focus on being the best at what your customers value most; become the company that customers truly love to do business with; and take decisive action on ideas that improve results and drive growth. After watching this session, you’ll have a new and inspired focus on creating and sustaining success in your business.