Are you looking to increase your music lesson sign-ups, both locally and globally? Look no further than Facebook ads. Ayana Webb of The Musical Webb has grown her online piano program to more than 9,000 total online students by leveraging Facebook ads. During this session from 2022 Believe in Music, she covered best practices for setting up your ad, choosing the best audiences and crafting the right messaging for those audiences. Webb also looked at how to set up a successful request form and properly follow up with those leads in a way that optimizes results.