Major online retailers spend millions on building cutting-edge tools to increase visibility and decrease shopping cart abandonment. They optimize every part of the customer journey and succeed in increasing sales and acquiring die-hard fans. In this session, marketing strategist and musician Peter Malick of Inbound AV shows you how these same technologies are available to help you grow your online sales. What’s more, they’re affordable and, in some cases, free. Join Malick as he walks you through building your million-dollar marketing stack on a shoestring.
This session originally aired during NAMM Believe in Music Week in January 2021.