How Your Brand Personality Can Drive Profits


At heart, we’re social beings, hardwired to interact with others. We form opinions quickly—some people we trust, some we don’t. And with those we trust, we buy everything they say. With others, we find ourselves questioning their every word. So it is with your company’s brand. The more human and trustworthy your brand feels, the more your audience will buy into everything you say and do, literally. In this session, brand consultant and former Focusrite Group Brand Director Giles Orford will take a focused look at the value of developing a brand personality for your business. He’ll also explore the pitfalls, shortcuts, do’s and don’ts, and reasons why (and why not) to develop your brand personality.

This session originally aired during NAMM Believe in Music Week in January 2021.