The Music Industry’s Guide to Podcasting


In this session, Tom Webster, Edison Research senior vice president, walks you through the current state of podcasting and how musicians and the businesses that serve them can profit from this growing consumer trend. Webster focuses on the music industry’s opportunities in podcasting and looks at the latest developments from Spotify, Pandora and other streaming platforms as the line between “show” and “podcast” continues to blur. He also looks at podcasting as an engagement medium for both fans and customers and presents the latest research and best practices.

This session originally aired during NAMM Believe in Music Week in January 2021.