Join John Pedersen, aka Hornsmasher John, as he shares what he’s done to build his business through creating YouTube videos and products. John is seeing the results of his efforts with the start of each new school year. His YouTube videos have over 50,000 views, at 300–400 per day! He’ll demonstrate the steps he took, from concept development, business planning, product development, production, web resources to successful execution. John will show you how the power of video, linked with social networking, can turn into new profits!