Marketing tools and technologies are constantly emerging and changing. This session shows you where to invest, what to test and when to let-it-rest when it comes to marketing to your customers. Learn the best ways to spend your time and money—and recognize the new technologies that are less likely to pay off. Learn how to use tools like social media, search marketing, mobile devices and marketing locally on the Internet—and how not to invest where you won’t get results. Get savvier and make your marketing efforts count by attending this session and taking away today’s most effective web marketing tips!