Don’t be seduced into the vanity of going viral! Often, achieving viral status on Facebook, YouTube, Instagram and other platforms feels good but means nothing. Find out what metrics actually matter to your online media marketing in this special session from Scott Stratten, best-selling author, marketing rebel and sales, branding and relationship expert. He reveals what you want to know about metrics using a real-life case study from his own business.
This session originally aired during NAMM Believe in Music Week in January 2021.