The 2025 Global Report is here — and it’s your backstage pass to the worldwide music, sound and event tech scene! Dive into fresh economic, demographic and sales data from 32 countries to spot trends, uncover new markets and tune into the global beat of our industry. Whether you're looking to grow, explore or just get a better read on the world stage, this report is your ultimate guide.

From groundbreaking product launches to game-changing industry insights, the 2025 NAMM Show was a hub of innovation and connection. In our 2025 Post-Show Report, we break down what we saw, what we learned, and what’s next for the music, sound, and entertainment technology industry.

• The NAMM Show — Gathering leaders of our global industry 
• Member services — Providing opportunities for business and career growth 
• The NAMM Foundation — Investing in a future of more music makers 

With NAMM being the largest music trade association and The NAMM Show being the only global gathering of our industry, it’s essential that we understand our global markets to evolve and lead the industry into the future. In the fall of 2024, NAMM’s leadership traveled to various countries to collect input from industry leaders and gain valuable insights to help guide the music trade. In this report, you’ll learn:

• 7 forces affecting the global markets to varying degrees
• Global themes revealing common successes and challenges across regions
• Perspectives from a diverse subset of retailers, distributors, manufacturers and association partners across Europe, Latin America, China and Japan

It is important to note that this report is purely anecdotal and does not represent any official view or stance of NAMM. While based on many corroborated conversations with knowledgeable global industry leaders, and reviewed carefully by trusted industry sources, the information presented is based on our perspective and learnings.

The report is available to all NAMM members. Nonmembers who would like a copy may inquire by emailing research@namm.org or calling 800-767-6266.

Our music products industry is at a crossroads of recovery and innovation, and in these historic times, it is more important than ever to seek outside perspective on what NAMM members should be doing in their businesses to be successful in the years ahead.

To gain this perspective, NAMM commissioned Forrester® research to complete this Opportunity Snapshot Study to learn what organizations within the music products industry are doing in terms of leveraging data and generative AI (genAI) to improve their customer experience strategies. The survey group included NAMM retailers, manufacturers, and distributors, as well as an equal number of companies outside our industry. The study provides several key takeaways, including:

• The companies surveyed feel confident that their organizations provide personalized customer experiences, but admit they aren’t as confident in their ability to use data to predict and adapt to changes in customer behavior.
• The data most valuable in predicting customer behaviors is not being collected at the necessary levels.
• The music products industry is behind other industries in the collection of valuable data and use of genAI.

With this study, NAMM seeks to rally our industry to modernize its data and genAI strategies so that member companies can continue to engage customers effectively throughout their lifelong musical journeys.