At 2018 Summer NAMM, Dan Abel, director of marketing for Reverb.com and former marketing manager at YouTube, looked at five successful YouTube case studies that apply to the music product...
At the 2018 NAMM Show, music lessons authority Pete Gamber schooled the audience on making more sales from your music lesson program. Gamber remarked that he’s in one retail store after a...
At The 2018 NAMM Show, Instrumental Music Center (IMC) co-owner Leslie Faltin shared her best tips for creating an outstanding customer experience. Faltin commented that her store had rec...
At The 2018 NAMM Show, Instrumental Music Center (IMC) co-owner Leslie Faltin shared her best tips for creating an outstanding customer experience. Faltin commented that her store had rec...
At The 2018 NAMM Show, Tim Spicer of Spicer’s Music shared his best tips for hosting events that help drive business. As a NAMM Top 100 retailer and winner of Best Marketing and Promotion...
The future of retail is right now. So who is winning in this new reality and why? That was the focus of “Retail Innovators,” the opening NAMM U Breakfast Session at 2018 Summer NAMM. Host...
Cosmo Music’s Mark Hebert has seen tremendous growth in his company’s CosmoFest, an all-out music and gear festival, with 14,000-plus registrants this year alone. During “Retail Innovator...
Scott and Monique Robbins of G-Brat’s Guitars built a $2 million-a-year music retail business from their home—without employees—using online selling platforms, such as Reverb. During “Ret...
During “Retail Innovators” at 2018 Summer NAMM, Tony Schreiber of Pedal Genie discussed his company’s unique business model with NAMM President and CEO Joe Lamond. Founded five years ago,...
In 2013, Randy Shayler purchased Zeswitz Music, a 90-year-old school music retailer. Since then, the company’s sales have increased more than 40 percent, and the number of schools served ...
At The 2018 NAMM Show, Lee Anderton of Andertons Music, NAMM's 2018 Dealer of the Year, shared tips for getting noticed on YouTube. According to Anderton, he grew his online business from...
Does your website need an all-out makeover, or are you just looking for some do’s and don’ts to update your site? At 2017 Summer NAMM, Tracy Leenman of Musical Innovations, NAMM’s 2015 De...