Breakfast of Champions (The 2020 NAMM Show): Noel Lee


During “Breakfast of Champions” at The 2020 NAMM Show, Noel Lee, the founder and CEO of Monster, shared his decision-making process when facing a business crossroads. In an interview with NAMM President and CEO Joe Lamond, Lee also reflected on the early days of Monster, the future of connectivity and how he built a company with the goal of helping “retailers become more successful.”

“Crossroads is a decision,” Lee said. “So you’ve really got to look at when you’re at a crossroads, ‘Am I doing it right? Do I have the skills and knowledge? Do I have the money to go down one road as opposed to another road?’

“Thinking about a decision and coming at a crossroads, you have to examine everything. So it’s not just, ‘That sounds like a good idea.’ Like I said, it’s do you have the people? Do you have the money? Do you have the wherewithal? Do you have the desire to make it work? Because whatever decision a crossroads is is not an easy decision. It requires a commitment.”